About the Opportunity
Were seeking a Senior Content Marketing Manager to specialize in top-of-funnel (TOFU) content to build awareness spark curiosity and create emotional connection with our audiences. This role is for a boundary-pushing creative strategist who can translate big ideas into standout stories across channels. Youll combine sharp strategic instincts with a love of bold creative execution from unforgettable campaigns to scroll-stopping ads thought-provoking reports and cinematic explainer videos.
Your mission: make people care about our category our brand and our point of view.
What to expect
Youll develop and lead creative content that inspires educates and elevates awareness of Contentfuls brand and vision. That means creating commissioning and curating campaigns that dont just tell our story they make it impossible to ignore.
Expect to concept write and collaborate on:
- Bold brand and awareness campaigns that challenge convention and start conversations
- Explainer and campaign videos that make complex ideas feel bold and human
- Thought leadership reports data stories and trend pieces that position Contentful at the forefront of digital experience innovation
- Social storytelling and short-form content that builds brand relevance and reach
- Promotional copy and campaign assets that ensure every idea is amplified across channels
Youll also:
- Partner with Creative and Design teams to develop big creative ads emails and landing pages that cut through the noise and bring our brand to life
- Consult with Events teams to bring event digital experiences to life reviewing event pages emails and promotional touchpoints to ensure they inspire engagement and convert
- Translate strategic insights into creative briefs and narratives that inspire designers writers and producers
- Measure and optimize content for reach engagement and brand lift not just clicks
- Repurpose and remix top-performing content across formats to maximize impact and longevity
What you need to be successful
- 8 years of content and creative marketing experience with a strong portfolio of storytelling campaigns and thought leadership
- Proven ability to create provocative insight-driven narratives that elevate brand perception
- Deep understanding of creative strategy messaging and emotional storytelling in B2B SaaS (ideally DXP or similar category)
- Demonstrated success in collaborating across brand design comms and events to deliver integrated awareness campaigns
- Comfort working at both conceptual and executional levels from ideation to scripting writing and production
- Strong creative instincts and editorial judgment; able to identify whats genuinely fresh resonant and newsworthy
- Passion for experimentation unafraid to test formats styles and creative risk-taking to break through the noise
- Highly collaborative self-driven and confident presenting ideas to senior stakeholders
- Exceptionally clear point of view bring it to every project every meeting. Even when you have gaps in information have a rationale and ideas on how to move forward.
Whats in it for you
- Join an ambitious tech company reshaping the way people build digital experiences
- Full-time employees receive Stock Options for the opportunity to share in the success of our company
- Comprehensive healthcare package covering 100% of monthly health premiums for employees and 85% of costs for your dependents.
- Fertility and family building benefits including a lifetime reimbursable wallet to support your growing family.
- We value Work-Life balance and You Time! A generous amount of paid time off including vacation days sick days compassion days for loss education days and volunteer days
- Company paid parental leave to care for and focus on your growing family
- Use your personal annual education budget to improve your skills and grow in your career
- Enjoy a full range of virtual and in-person events including workshops guest speakers and fun team activities supporting learning and networking exchange beyond the usual work duties
- An annual wellbeing stipend to care for your physical financial or emotional health
- A monthly communication stipend and phone hardware upgrade reimbursement.
- New hire office equipment stipend for hybrid or distributed employees. Get the gear you need to work at your best.
This role will need to be conducted in a state in which we are currently registered to do business.
Salary Statement: The salary range displayed is specifically for those potential hires who will work or reside in the state of New York if selected for the role. Any offered salary is determined based on internal equity internal salary ranges market data/ranges applicants skills and prior relevant experience certain degrees and certifications (e.g. JD/technology) for example.
Salary Range: $123000 - $167000
This position is eligible for equity awards in accordance with the terms of Contentfuls equity plans.
#LI-Hybrid
Who are we
Contentful is a leading digital experience platform that helps modern businesses meet the growing demand for engaging personalized content at scale. By blending composability with native AI capabilities Contentful enables dynamic personalization automated content delivery and real-time experimentation powering next-generation digital experiences across brands regions and channels for more than 4200 organizations worldwide. More than 700 people from more than 70 nations contribute their energy and creativity to Contentful working from hubs in Berlin Denver San Francisco London New York and distributed worldwide.
Everyone is welcome here!
Everyone is welcome here is a celebrated component of our culture. At Contentful we strive to create an inclusive environment that empowers our employees. We believe that our products and services benefit from our diverse backgrounds and experiences and we are proud to be an equal opportunity employer. All qualified applications will receive consideration for employment without regard to race color national origin religion sexual orientation gender gender identity age physical disability or length of time spent unemployed. We invite you to apply and join us!
If you need reasonable accommodations at any point during the application or interview process please let your recruiting coordinator know.
Please be aware of scammers who may fraudulently allege to be from Contentful. These types of fraud can be carried out through copycat websites fake email addresses claiming to be from our company or social media. We do not ask for your personal information such as bank account numbers identification numbers etc through social media or chat-based apps nor do we request or send money for the purchase of business equipment. If you suspect fraud please report it to your local authorities as well as reach out to us at with any information you may have.
By clicking Apply for this job I acknowledge that I have read the Contentfuls Candidate Privacy Notice and hereby consent to the collection processing use and storage of my personal information as described therein.
Required Experience:
Manager
About the OpportunityWere seeking a Senior Content Marketing Manager to specialize in top-of-funnel (TOFU) content to build awareness spark curiosity and create emotional connection with our audiences. This role is for a boundary-pushing creative strategist who can translate big ideas into standout...
About the Opportunity
Were seeking a Senior Content Marketing Manager to specialize in top-of-funnel (TOFU) content to build awareness spark curiosity and create emotional connection with our audiences. This role is for a boundary-pushing creative strategist who can translate big ideas into standout stories across channels. Youll combine sharp strategic instincts with a love of bold creative execution from unforgettable campaigns to scroll-stopping ads thought-provoking reports and cinematic explainer videos.
Your mission: make people care about our category our brand and our point of view.
What to expect
Youll develop and lead creative content that inspires educates and elevates awareness of Contentfuls brand and vision. That means creating commissioning and curating campaigns that dont just tell our story they make it impossible to ignore.
Expect to concept write and collaborate on:
- Bold brand and awareness campaigns that challenge convention and start conversations
- Explainer and campaign videos that make complex ideas feel bold and human
- Thought leadership reports data stories and trend pieces that position Contentful at the forefront of digital experience innovation
- Social storytelling and short-form content that builds brand relevance and reach
- Promotional copy and campaign assets that ensure every idea is amplified across channels
Youll also:
- Partner with Creative and Design teams to develop big creative ads emails and landing pages that cut through the noise and bring our brand to life
- Consult with Events teams to bring event digital experiences to life reviewing event pages emails and promotional touchpoints to ensure they inspire engagement and convert
- Translate strategic insights into creative briefs and narratives that inspire designers writers and producers
- Measure and optimize content for reach engagement and brand lift not just clicks
- Repurpose and remix top-performing content across formats to maximize impact and longevity
What you need to be successful
- 8 years of content and creative marketing experience with a strong portfolio of storytelling campaigns and thought leadership
- Proven ability to create provocative insight-driven narratives that elevate brand perception
- Deep understanding of creative strategy messaging and emotional storytelling in B2B SaaS (ideally DXP or similar category)
- Demonstrated success in collaborating across brand design comms and events to deliver integrated awareness campaigns
- Comfort working at both conceptual and executional levels from ideation to scripting writing and production
- Strong creative instincts and editorial judgment; able to identify whats genuinely fresh resonant and newsworthy
- Passion for experimentation unafraid to test formats styles and creative risk-taking to break through the noise
- Highly collaborative self-driven and confident presenting ideas to senior stakeholders
- Exceptionally clear point of view bring it to every project every meeting. Even when you have gaps in information have a rationale and ideas on how to move forward.
Whats in it for you
- Join an ambitious tech company reshaping the way people build digital experiences
- Full-time employees receive Stock Options for the opportunity to share in the success of our company
- Comprehensive healthcare package covering 100% of monthly health premiums for employees and 85% of costs for your dependents.
- Fertility and family building benefits including a lifetime reimbursable wallet to support your growing family.
- We value Work-Life balance and You Time! A generous amount of paid time off including vacation days sick days compassion days for loss education days and volunteer days
- Company paid parental leave to care for and focus on your growing family
- Use your personal annual education budget to improve your skills and grow in your career
- Enjoy a full range of virtual and in-person events including workshops guest speakers and fun team activities supporting learning and networking exchange beyond the usual work duties
- An annual wellbeing stipend to care for your physical financial or emotional health
- A monthly communication stipend and phone hardware upgrade reimbursement.
- New hire office equipment stipend for hybrid or distributed employees. Get the gear you need to work at your best.
This role will need to be conducted in a state in which we are currently registered to do business.
Salary Statement: The salary range displayed is specifically for those potential hires who will work or reside in the state of New York if selected for the role. Any offered salary is determined based on internal equity internal salary ranges market data/ranges applicants skills and prior relevant experience certain degrees and certifications (e.g. JD/technology) for example.
Salary Range: $123000 - $167000
This position is eligible for equity awards in accordance with the terms of Contentfuls equity plans.
#LI-Hybrid
Who are we
Contentful is a leading digital experience platform that helps modern businesses meet the growing demand for engaging personalized content at scale. By blending composability with native AI capabilities Contentful enables dynamic personalization automated content delivery and real-time experimentation powering next-generation digital experiences across brands regions and channels for more than 4200 organizations worldwide. More than 700 people from more than 70 nations contribute their energy and creativity to Contentful working from hubs in Berlin Denver San Francisco London New York and distributed worldwide.
Everyone is welcome here!
Everyone is welcome here is a celebrated component of our culture. At Contentful we strive to create an inclusive environment that empowers our employees. We believe that our products and services benefit from our diverse backgrounds and experiences and we are proud to be an equal opportunity employer. All qualified applications will receive consideration for employment without regard to race color national origin religion sexual orientation gender gender identity age physical disability or length of time spent unemployed. We invite you to apply and join us!
If you need reasonable accommodations at any point during the application or interview process please let your recruiting coordinator know.
Please be aware of scammers who may fraudulently allege to be from Contentful. These types of fraud can be carried out through copycat websites fake email addresses claiming to be from our company or social media. We do not ask for your personal information such as bank account numbers identification numbers etc through social media or chat-based apps nor do we request or send money for the purchase of business equipment. If you suspect fraud please report it to your local authorities as well as reach out to us at with any information you may have.
By clicking Apply for this job I acknowledge that I have read the Contentfuls Candidate Privacy Notice and hereby consent to the collection processing use and storage of my personal information as described therein.
Required Experience:
Manager
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