GTM Engineer

SalesPlaybook is DACHs #1 Pipeline Sales and HubSpot agency for B2B software companies (10200 FTEs).
We help founders and revenue teams scale fast by turning marketing and sales into a true revenue factory: repeatable predictable and efficient.

Our GTM Engineers sit at the intersection of sales strategy automation & AI and RevOps. They design and implement the systems that power signal-based growth.

As a GTM Engineer youll own the end-to-end delivery of GTM Engine projects from technical architecture to measurable client results.

Youll work either independently or alongside another consultant to design build and optimize signal-based outbound systems that combine precision targeting automation and AI-driven personalization.

Tasks

Project Delivery & Client Impact

• Own the full lifecycle of GTM-Engine projects from discovery and system design to execution and measurable pipeline impact.
• Translate complex business goals into actionable technical architectures (automations integrations workflows).
• Lead technical validation and client alignment during both sales and delivery phases to ensure long-term success.

GTM-Engine Development

• Design and standardize high-performing signal workflows enrichment processes and outbound frameworks.
• Integrate and optimize tools such as clay teamfluence lemlist or instantly to ensure system scalability.
• Evaluate and operationalize new data sources (e.g. ad intent firmographic APIs product usage signals).

Enablement & Process Ownership

• Build and maintain internal GTM knowledge infrastructure including playbooks templates and Loom walkthroughs.
• Establish delivery standards and best practices to align client expectations with capacity and system complexity.
• Mentor junior GTM engineers and working students to ensure skill development and process consistency.

Strategic Contribution

• Identify winning use cases and translate them into repeatable frameworks that scale across clients.
• Collaborate with leadership on service design new offerings and GTM methodology refinement.

Requirements

• Proven experience delivering complex B2B automation or sales enablement projects (SaaS or professional services).
• Deep understanding of GTM tooling and RevOps architecture ability to design technical solutions from strategic input.
• Hands-on experience with: Clay Smartlead Lemlist Instantly; Automation tools: n8n Zapier; HubSpot CRM (data architecture workflows integrations)
• Advanced use of LLMs (GPT Claude Perplexity) for enrichment personalization and signal analysis.
• Strong project management skills and client-facing communication (English & German).Analytical mindset with a focus on precision repeatability and measurable performance impact.

Benefits

• Building and co-shaping DACHs leading Pipeline Sales & HubSpot agency
• Working with a manageable number of focused clients (4-6 simultaneously)
• Positioning as a specialist expert in the B2B sales landscape
• 90% remote work and fast decision-making processes
• Performance-based compensation based on results
• Professional development budget of up to 5000 CHF annually