Product Marketing Manager

About MoEngage

MoEngage is an insights-led customer engagement platform trusted by 1350 global consumer brands including McAfee Flipkart Dominos Nestle Deutsche Telekom and OYO. MoEngage combines data from multiple sources to help brands gain a 360-degree view of their customers.

MoEngage Analyticsarms marketers and product owners with insights into customer behavior. Brands can leverageMoEngage Personalizeto orchestrate journeys and build 1:1 conversations across the website mobile email social and messaging channels.MoEngage Inform the transactional messaging infrastructure helps unify promotional and transactional communication to a single platform for better insights and lower costs. MoEngagesAI Suitehelps marketers develop winning copies and creatives optimize campaigns and channels that boost engagement and help with faster execution.

For over a decade consumer brands in 60 countries have been using MoEngage to power digital experiences for over a billion monthly customers. With offices in 15 countries MoEngage is backed by Goldman Sachs Asset Management B Capital Steadview Capital Multiples Private Equity Eight Roads F-Prime Capital Matrix Partners Ventureast and Helion Ventures.

MoEngage was named a Contender in The Forrester Wave: Real-Time Interaction Management Q1 2024 report and Strong Performer in The Forrester Wave 2023 report. MoEngage was also featured as a Leader in the IDC MarketScape: Worldwide Omni-Channel Marketing Platforms for B2C Enterprises 2023.

Become the CI Center of Excellence You will own our understanding of the market. This means going deep on competitor strategy tracking everything from their product roadmaps and pricing changes to their marketing campaigns and customer feedback. Youll perform comprehensive teardowns of their features messaging and GTM tactics to understand not just what theyre doing but why.

Build Our GTM Intel Engine Your insights will be a force multiplier. You will create and scale a robust CI program that delivers actionable intelligence. This includes developing dynamic assets like battle cards SWOT analyses win/loss reports and competitor matrices. Youll also run our must-read internal CI newsletter and manage real-time insight channels to keep the entire company informed.

Enable the Field to Win Youll translate your intel into confidence for our frontline teams. You will be a key partner to Sales and Customer Success developing and delivering training on objection handling competitive positioning and in-deal counter-tactics. Your work ensures our GTM teams walk into every conversation prepared to differentiate MoEngage effectively.

Drive Strategic Product & GTM Decisions You will be the early warning system for the business. By partnering closely with Product Revenue and Marketing leadership youll surface critical threats and opportunities. Your analysis will directly influence our product roadmap shape our marketing messages and ensure our long-term strategy is built on a foundation of market awareness.

Requirement:

• 4 years of experience in Product Marketing Competitive Intelligence or a related GTM role ideally within a high-growth B2B SaaS environment.

• A proven track record of translating market research and competitive analysis into tangible GTM strategies sales plays and measurable business impact.

• Deep fluency in B2B SaaS GTM motions the typical buyers journey and the principles of product-led growth (PLG).

• Exceptional communication skills. You are a natural storyteller who can distill complex technical and strategic information into crisp compelling narratives presentations and written assets.

• A strategic self-starter mindset. You thrive in ambiguous fast-paced environments know how to prioritize ruthlessly and are skilled at building collaborative relationships across functions.

• Familiarity with GTM and CI tools (like Klue Crayon Gong SEMrush or Salesforce) is a significant plus.

AtMoEngage we respect and value differences. We believe that when people from diverse backgrounds and perspectives collaborate we create the most value for our clients our employees and society. We embrace diversity and uphold a strong set of values. We are committed to inclusivity and take pride in providing equal opportunities for success and growth.

Employment at MoEngageis based solely on professional competence skills and experience. We stand firmly against all forms of discrimination and support equal rights and opportunities regardless of gender ethnicity abilities age identity orientation or expression marital status (including pregnancy) religion and beliefs or any other status protected by law.

It is our policy to comply with all applicable national state and local laws related to non-discrimination and equal opportunity. MoEngageis truly a place where everyone can bring their passions authentic selves and talents to work collaborating to drive progress and solve meaningful challenges.

Why Join Us!
At MoEngage we are passionate about our team and technology - see below to know more about us.


Scale @MoEngage
We handle more than a billion messages every day. Rest assured you will be surrounded by really smart and passionate people as we scale much more to build a world-class technology team.