Marketing Strategist, News, Audio and Regions portfolio (French Services)

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Work at CBC/Radio-Canada

At CBC/Radio-Canada we create content that informs entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values which include creativity integrity inclusiveness and relevance.

Do you think you have the ability and drive to keep up with this exciting ever-changing industry Whether it be in front of the camera on air online or behind the scenes you would be joining a team that thrives on making connections and telling stories that are important to Canadians.

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Your role

Reporting to the Marketing Senior Manager for the Info Audio Regions and Mauril portfolio you will work within the Marketing and Communications department.

As Marketing Strategist your role will be to recommend develop and co-ordinate 360 (multichannel) marketing strategies for your assigned projects and campaigns with a focus on enhancing awareness and engagement toward our brands platforms and content while building audience loyalty throughout the Radio-Canada ecosystem. You will be in charge of deploying marketing and impact advertising actions tracking their effectiveness and proposing adjustments based on consumer analysis and data.

You will be expected to provide positive leadership in working with other teams or departments so that impact projects can be delivered.

Your main responsibilities will be:

• Recommend develop and co-ordinate 360 marketing strategies and high-impact offensives for assigned projects by leveraging brands products and content from the News Audio Regions portfolio.

• Ensure that strategies and projects are aligned with Marketing & Communications objectives.

• Recommend develop plan and implement all the development stages for assigned 360 multichannel initiatives projects and campaigns from the planning phase through to execution and analysis.

• Draft clear strategic marketing briefs ensuring they are properly understood by all parties.

• Do follow-ups on all projects.

• Work with various departments to deliver effective creative projects and strategies that achieve our marketing objectives.

• Work with our media team to review and improve on outside media proposals ensuring that plans are aligned with our objectives and consistent with existing user journeys.

• Develop effective promo strategies on the Corporations various platforms and design impactful strategies in order to achieve target audience objectives.

• Produce or commission marketing material required for our digital channels (including social media).

• Advise and work with management to determine the necessary human financial and technical resources.

• Analyze market data and campaign performance adjust marketing actions in line with results to achieve objectives and make data-driven decisions to improve marketing strategies.

• Advise and support your division and program teams in developing the portfolios strategic orientations.

Please note that this is a 12-month contract position.

Your profile:

Qualifications:

• Bachelors degree in marketing communications or the equivalent in a related field

• Five (5) years relevant experience in a similar or related position

Skills:

• Proven skills in project planning organization and prioritization

• Strong knowledge of marketing (strategic briefs media briefs analysis of media plan compliance with objectives etc.)

• Demonstrated strategic thinking and solid advisory experience

• Ability to communicate and collaborate effectively and harmoniously with staff and management at all levels

• Strong interest in digital media and new technologies

• Innovation and creativity; ability to develop new approaches to content creation as well as promotional strategies and tactics

• Excellent organizational skills and attention to detail

• Excellent judgment initiative and autonomy

• Strong ability to prioritize tasks manage multiple files simultaneously and handle time management; ability to lead several projects at once

• Excellent communication skills (spoken and written) in French

• Experience with Google tools (Docs Sheets Slides) is an asset

• Knowledge of Radio-Canadas radio audio and news programming is an asset

Given the nature of the position please submit your application (CV and cover letter) in French preferably.

Candidates may be subject to skills and knowledge testing.

We thank all applicants for their interest but only candidates selected for an interview will be contacted.

As part of our recruitment process candidates who advance to the next

step will be asked to complete a background check. This includes:

• A mandatory Criminal record check.

• Other background checks may be conducted based on the operational requirements of the position.

CBC/Radio-Canada is committed to being a leader in reflecting our countrys diversity. Thats because we can only create and tell the stories that connect Canadians by having a workforce that mirrors the ever-changing makeup of our country. Thats why we as an employer value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued but also extend to and pervade all the services we provide as Canadas public broadcaster. For more information visit the Diversity and Inclusion section of our website. If you have accommodation needs at this stage of the recruitment process please inform us as soon as possible by sending an e-mail to .

You are invited to consult and familiarize yourself with our Code of Conduct which can be found on our corporate website. All employees must adhere to the Code as a condition of employment. We also invite you to take a look at our policy on conflicts of the event that you become an employee it will be important to inform us as quickly as possible of any situation that because of your hiring constitutes or could appear to constitute a conflict of interest.

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