Coordinator, YouTube Channel Management

At Sony Pictures Entertainment our mission is to meet audiences where they are by building and deepening fandom across our incredible library and current slate of films and television series.

Were looking for a YouTube Coordinator to join our fast-moving Fandom Network team. Were looking for someone who lives and breathes YouTube loves storytelling through video and knows how to turn great content into even greater this role youll be the pulse of our YouTube operations. Youll craft compelling titles thumbnails descriptions and manage publishing strategies that make every video pop. Youll upload optimize and program content across multiple YouTube channels each with its own growth goals while ensuring everything meets platform best practices and creative standards. Youll own content calendars help shape our weekly publishing rhythm and collaborate with editors and Channel Managers to keep our channels growing.

This is a role for a true self-starter. Were looking for someone with an eye for detail a YouTube creators mindset and the ability to thrive in a fast-paced environment. Youll need to juggle multiple priorities stay hyper-organized and bring a mix of creative flair and operational precision to everything you do.

RESPONSIBILITIES

CONTENT PROGRAMMING METADATA OPTIMIZATION COPYWRITING & CALENDAR MANAGEMENT

Uploading Optimizing YouTube Content

• Manage all aspects of YouTube publishing including uploading and optimizing metadata.
• Configure thumbnails playlists info cards and end screens to maximize reach and retention.
• Apply YouTube best practices and platform specs to ensure each video is discoverable and performs well.
• Maintain proficiency with YouTubes backend tools and publishing workflows.
  

Managing Publishing Calendars Daily Channel Operations

• Oversee day-to-day publishing across multiple YouTube channels by managing content calendars.
• Coordinate with editors strategists and marketing counterparts to align on schedules assets and deliverables.
• Ensure timely and accurate execution of uploads maintaining precision across a high volume of deliverables.
• Track upload status and resolve publishing blockers to keep channels on schedule.
  

Crafting Compelling Titles Thumbnails for YouTube Videos

• Write SEO-driven audience-focused titles and descriptions that balance searchability with click-through appeal.
• Design and create high-performing thumbnails using Photoshop or Canva that drive CTR and reflect each channels voice.
• Stay current on YouTube trends and keyword strategies to inform metadata choices and creative direction.
• React to cultural moments by staying on top of trending topics and emerging digital formats creating timely and relevant content that connects with audiences.
  

Audience Development Ongoing Channel Growth

• Monitor analytics and audience patterns to identify trends and content opportunities.
• Run A/B tests and experiments to continuously optimize performance.
• Use performance data and critical thinking to inform publishing decisions and refine content strategies.
• Proactively recommend adjustments to programming to improve reach watch time and subscriber growth.
  

Collaborating Cross Functionally Across the Studio

• Work cross-functionally with editors graphic designers marketing counterparts and Fandom Network teams to bring videos to platform-ready quality.
• Communicate A/V workflow needs and YouTube specs clearly to production partners.
• Provide constructive feedback and ensure creative assets meet publishing standards and deadlines.

QUALIFICATIONS

• Bachelors degree or equivalent practical experience
• 13 years of experience managing or operating YouTube channels (studio or creator experience preferred)
• Deep understanding of YouTubes publishing workflows video specs and analytics
• Proficiency in writing engagement SEO titles and descriptions
• Strong knowledge of YouTube best practices SEO and audience development tactics
• Experience using analytics dashboards and drawing actionable insights from performance data
• Passion for film and television that informs strong content curation and programming decisions
• Adept in Adobe Premiere and Adobe Photoshop or Canva.
• Familiarity with A/V workflows to effectively communicate with video editors and designers
• Exceptional organizational skills with the ability to manage multiple priorities in a fast-paced environment
• Collaborative mindset and the ability to work cross-functionally with editors designers strategists and marketing teams
• Strong verbal and written communication skills including excellent copywriting ability and versatility in writing for diverse tones of voice and content styles across various brands with a high attention to detail and follow through
• Proactive self-starter with curiosity and drive

Sony Pictures Entertainment is an equal opportunity employer. We evaluate qualified applicants without regard to race color religion sex national origin disability veteran status age sexual orientation gender identity or other protected characteristics.

SPE will consider qualified applicants with arrest or conviction records in accordance with applicable law.

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