Marketing Manager Talent Brand

Detroit, MI - USA

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

As a Marketing Manager Employer Brand at Rocket youll be a key driver of our talent attraction strategy. Youll lead the development and execution of employer brand campaigns that showcase Rocket as an inspiring dynamic place to grow a career. Your focus will be on driving awareness engagement and high-quality candidate pipelines for critical rolesfueling hiring growth and supporting our business goals.

About the Role

Strategize develop and launch employer brand campaigns across digital social and traditional channels to reach targeted job seeker audiences and drive application growth
Partner with Talent Acquisition HR and business leaders to craft compelling narratives that authentically communicate the Rocket employee experience and value proposition
Leverage data candidate insights and employment market trends to continuously optimize campaigns and improve hiring funnel performance
Write clear persuasive marketing briefs for creative teams and external partners to build engaging assets that resonate with prospective candidates
Identify and activate new channels platforms and tactics to expand Rockets employer brand reach and attract diverse high-caliber talent
Implement marketing automation CRM and lead generation tactics to capture and nurture interest growing our talent pipelines for current and future roles
Track analyze and present KPIsincluding lead volume conversion rates and quality of hireto measure campaign effectiveness and hiring impact

About You
Minimum Qualifications

At least 5 years of experience in brand management employer branding or talent marketing with proven success designing and executing integrated employer brand campaigns that drive measurable hiring results
Bachelors degree in marketing communications human resources or related field (or equivalent experience)
Adept at using data to inform strategy prioritize initiatives and optimize for hiring impact
Experience with CRM recruitment marketing and marketing automation platforms (e.g. Beamery Salesforce etc.)
Strong project management skills collaborative spirit and a passion for building brand reputation in competitive talent markets

Preferred Qualifications

Experience using AI-driven marketing tools to enhance campaign effectiveness
Advanced ability to interpret recruiting and marketing data to inform decision-making

What youll get

Our team members fuel our strategy innovation and growth so we ensure the health and well-being of not just you but your family too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: Weve got your back. Check out our full list of Benefits and Perks.

About us

Rocket is a Detroit-based company made up of businesses that provide simple fast and trusted digital solutions for complex transactions. The name comes from our flagship business now known as Rocket Mortgage which was founded in 1985. Today were a publicly traded company involved in many different industries including mortgages fintech real estate and more. Were insistently different in how we look at the world and are committed to an inclusive workplace where every voice is heard. Apply today to join a team that offers career growth amazing benefits and the chance to work with leading industry professionals.

This job description is an outline of the primary responsibilities of this position and may be modified at the discretion of the company at any time. Decisions related to employment are not based on race color religion national origin sex physical or mental disability sexual orientation gender identity or expression age military or veteran status or any other characteristic protected by state or federal law. The company provides reasonable accommodations to qualified individuals with disabilities in accordance with applicable state and federal laws. Applicants requiring reasonable accommodations in completing the application and/or participating in the application process should contact a member of the Human Resources team at .

Required Experience:

Manager

About the Role

Strategize develop and launch employer brand campaigns across digital social and traditional channels to reach targeted job seeker audiences and drive application growth
Partner with Talent Acquisition HR and business leaders to craft compelling narratives that authentically communicate the Rocket employee experience and value proposition
Leverage data candidate insights and employment market trends to continuously optimize campaigns and improve hiring funnel performance
Write clear persuasive marketing briefs for creative teams and external partners to build engaging assets that resonate with prospective candidates
Identify and activate new channels platforms and tactics to expand Rockets employer brand reach and attract diverse high-caliber talent
Implement marketing automation CRM and lead generation tactics to capture and nurture interest growing our talent pipelines for current and future roles
Track analyze and present KPIsincluding lead volume conversion rates and quality of hireto measure campaign effectiveness and hiring impact

About You
Minimum Qualifications

At least 5 years of experience in brand management employer branding or talent marketing with proven success designing and executing integrated employer brand campaigns that drive measurable hiring results
Bachelors degree in marketing communications human resources or related field (or equivalent experience)
Adept at using data to inform strategy prioritize initiatives and optimize for hiring impact
Experience with CRM recruitment marketing and marketing automation platforms (e.g. Beamery Salesforce etc.)
Strong project management skills collaborative spirit and a passion for building brand reputation in competitive talent markets

Preferred Qualifications

Experience using AI-driven marketing tools to enhance campaign effectiveness
Advanced ability to interpret recruiting and marketing data to inform decision-making

What youll get

About us