Director Customer Marketing Software
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Job Location:
Atlanta, GA - USA
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
When you join Honeywell you become a member of our global shaper community. We are a team of thinkers innovators dreamers and doers who make the things that make the Building Automation (BA) we are building our connected future - keeping buildings and its occupants smart and safe.
We are seeking a highly motivated and experienced Director of Customer Marketing-Software for BA to join our team. TheDirector of Customer Marketing- Software forBAdefinesanddrivesthe BA SoftwareMarketingstrategyacross Honeywell Building Automations regions with the goal of demonstrating marketings impact on revenue and supporting sustainable and profitable organic business growth.
The Director will define the BA Software marketing strategy processes and activities with a clear focus while shaping and guiding country level channel marketing plans including campaigns focused on growth in priority verticals and new product innovations (NPI).This role will lead the BA Software marketing organizationandwillpartnerwiththe BAbusinessleaderstoensuretargeted BA growth algorithm Director will drive best practices leading to the improvement of partner experience and targeted business outcomes based on customer type decision journeys and value propositions.
As part of the BA marketing leadership team this Director role is also responsible for positioning the business to meet its long-term business goals and objectives. Thispositionwill be based in Atlanta GA andreporttotheHoneywellBA Senior Director of Marketing.
Responsibilities
EssentialJobFunctions:
- Oversee the development of the BA Software marketing annual plan and budget aligned overall BA business strategy.
- Developanddefinethe BA SoftwareMarketingstrategy plan by country and vertical to drivebusinessgrowthtargets
- Own the strategy and development of priority integrated campaigns including paid media and ABM to achieve growth over a defined period in compliance with Global Delivery Models and marketing sourced revenue
- Ownaudience segmentationanddevelopmentofstrategiestoaddresstarget segments
- Partner with GBE Presidents and Portfolio Leaders to adjust marketing approach based on business priorities
- Collaborate with General Managers and sales teams to achieve growth targets and pipeline velocity
- Driveproductmarketingandensurethatnewproductlaunches are successful
- BuildoutBA Software marketingprogramsandgrowrelationshipswithkey accounts
- Drive Lead Generation by generating a strong sales pipeline through campaigns and external events
- Partner with Event Planning for Sales kickoff webinars training and customer roadshows
- Generateinsightandforesightfromanalyticsandidentifyactionstodriveincreasedshareof demand
- Analyze our competitive landscape and customer insights to develop strategic marketing plans
- Proposeandmanagecontentstrategiesthatengageouraudiencesandstimulatesharing
- Managemarketingbudget
- Manage coach evaluate and develop talent and hold team members to high standard.
- Drive continuous improvement and seek ways to do things better faster and more efficiently.
- Work effectively with senior leadership acting as an advisor and change agent and work seamlessly with global colleagues in all lines of business and regions.
Qualifications
MustHave:
- 8 yearsofleadershipexperienceinmarketingstrategyandexecution
- 8 yearsexperienceworkingwithcomplexandglobalbusinesses
- 8yearsexperienceworkingthemarketingmixandtactics tomaximize commercial impact
- Abilitytosuccessfullydevelopandmanageglobalteams
We Value:
- A bachelors degree in Marketing Marketing Communications Business Management or a related field. A masters degree or MBA is preferred
- Data driven leader with deep experience in software marketing
- Proven experience in managing global marketing teams and marketing budgets
- Strong strategic thinking and planning skills with a proven track record of executing high-impact results-oriented integrated marketing programs
- Proven experience in building and executing digital marketing campaigns online advertising and social media strategies in a B2B marketing environment. B2C experience a plus.
- Ability to interact and challenge senior executive leaders
- Strong content marketing content strategy message development and storytelling capabilities
color national origin ancestry marital status affectional or sexual orientation gender identity or expression disability nationality sex or veteran status.
Required Experience:
Director
Key Skills
- Digital Marketing
- B2B Sales
- Marketing
- Pardot
- Marketing Automation
- Customer Segmentation
- HubSpot
- Multichannel Marketing
- Market Research
- Affiliate Marketing
- Social Media Management
- Lead Generation
About Company
Honeywell helps organizations solve the world's most complex challenges in automation, the future of aviation and energy transition. As a trusted partner, we provide actionable solutions and innovation through our Aerospace Technologies, Building Automation, Energy and Sustainability ... View more
