Buyer, Digital Investment & Activation

Job Description

Job Summary

We are currently seeking a highly motivated Buyer Digital Investment & Activation to join our growing team in Canada. This individual will primarily be responsible for executing campaign activity across display video social and SEM. The knowledge acquired from ongoing campaign observations will also funnel into planning considerations. Ultimately this role should drive performance and innovation at the campaign level to deliver the best digital media opportunities for the clients.

Main Duties and Responsibilities

40% - Media buying execution. Negotiate sign IOs and execute campaigns across digital channels.

20% - Campaign set up. Ensure that all proper tags and site pixels are set up and tested prior to campaign launch date to ensure flawless campaign execution.

25% - Campaign management. Daily check of social and SEM activity and weekly check-in of display and video activity to gauge campaign pacing and highlight potential areas of optimization. Some of this work may be done alongside the Data Analyst. Be in contact with reps as needed to troubleshoot any ongoing issues that may impede campaign delivery.

10% - Assist with Reporting. While the Data Analyst will maintain the lead on client reporting the Buyer Digital Investment & Activation will aid as needed.

5% - Client management and presentations. As needed assist with client management pertaining to campaign activity. Present documentation to client (i.e. campaign wrap up reports).

Supervisory Responsibilities

Assist with supervision of Media Assistant as needed.

Knowledge and Skills Required

2-4 years of digital media experience.

Video buying experience is an asset.

Advanced computer knowledge of Microsoft Office suite of tools (Excel PowerPoint etc.).

Experience inputting managing and analyzing campaigns through Google Ads Microsoft Ads Reddit TikTok Pinterest Meta and Twitter.

Experience inputting managing and analyzing programmatic campaigns through major DSPs (Amazon The Trade Desk DV360)

Strong writing presentation strategic and analytical skills.

Able to work independently with excellent time management and organizational skills.

Problem solver with the ability to develop creative solutions in a fast-paced environment.

Certificates licenses and registrations

Google Meta TikTok The Trade Desk and Amazon Ads certifications an asset.

Physical Activity and Work Environment

N/A

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Disclosures:

The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities duties and skills required of personnel so classified. Furthermore they do not establish a contract of employment and are subject to change at the discretion of the employer.

In our recruitment process we may use AI-powered tools to help identify potential candidates for this role.

Applicants with disabilities who may need a reasonable accommodation during the interview/hiring process should email the following:

Salary Range