Vision & Values:
At SANFL we are driven by our vision:The game loved by all South Australians. Our values are at the heart of everything we do: Authentic Fun Team Excellence.
About SANFL
The South Australian National Football League (SANFL) is the governing body for Australian rules football in South Australia with a proud history of fostering community engagement sporting excellence and the development of footy at all levels. SANFL is committed to promoting the game supporting clubs and players and delivering memorable experiences for fans and communities across the state.
About the Role
SANFL is seeking a dynamic and strategic leader to join our team as Head of Brand Media & Communications. This full time pivotal role is responsible for driving effective brand media and communications strategies to elevate the positive brand profile of SANFL its competitions products and programs.
Key Responsibilities
- Strategic oversight of marketing and brand strategies for SANFL its competitions products and businesses.
- Enhance and protect the SANFL brand broadening community understanding of SANFLs impact.
- Play a key role in effectively managing stakeholders within the external and internal environments.
- Lead all media liaison activities including media monitoring issues management and maximising media presence at SANFL events.
- Develop and execute innovative PR strategies and earned media opportunities.
- Ensure consistent high-quality corporate communications across all channels.
- Support broadcast and streaming agreements and strategies.
- Provide effective leadership fostering a high-performing engaged team.
About You
You are a committed and highly motivated professional with:
- A degree in Journalism Communications Public Relations Media or a related field.
- Evidence of ongoing professional development.
- DHS Working with Children Clearance.
- Demonstrated success in enhancing and protecting brand reputation.
- Proven experience in managing and maximising media engagement.
- Expertise in developing and executing PR and communications strategies including digital.
- Highly developed leadership stakeholder management and problem-solving skills.
- Outstanding written and verbal communication skills with high attention to detail.
- Experience in crisis management web design and brand management.
Why SANFL
Our people are the heart of what we are highly collaborative team first orientated and of course FUN! Working relationships are authentic and we strive for and encourage progressive an inclusive environment we care for and support each offer some great benefits such as Ultimate Football Memberships SANFL season passes flexible work wellbeing and social activities and access to industry competitive leave entitlements.
Weve done this because #WeLoveFooty.
Applications close: 7 December 2025 and should besubmitted as a single PDF document. Please note shortlisted candidates interviews are scheduled for Monday 15 and Tuesday 16 December 2025.
Confidential enquiries or requests for a candidate brief may be directed to:
Belinda Haines
Head of People & Culture
E:
Required Experience:
Director
Vision & Values:At SANFL we are driven by our vision:The game loved by all South Australians. Our values are at the heart of everything we do: Authentic Fun Team Excellence.About SANFLThe South Australian National Football League (SANFL) is the governing body for Australian rules football in Sout...
Vision & Values:
At SANFL we are driven by our vision:The game loved by all South Australians. Our values are at the heart of everything we do: Authentic Fun Team Excellence.
About SANFL
The South Australian National Football League (SANFL) is the governing body for Australian rules football in South Australia with a proud history of fostering community engagement sporting excellence and the development of footy at all levels. SANFL is committed to promoting the game supporting clubs and players and delivering memorable experiences for fans and communities across the state.
About the Role
SANFL is seeking a dynamic and strategic leader to join our team as Head of Brand Media & Communications. This full time pivotal role is responsible for driving effective brand media and communications strategies to elevate the positive brand profile of SANFL its competitions products and programs.
Key Responsibilities
- Strategic oversight of marketing and brand strategies for SANFL its competitions products and businesses.
- Enhance and protect the SANFL brand broadening community understanding of SANFLs impact.
- Play a key role in effectively managing stakeholders within the external and internal environments.
- Lead all media liaison activities including media monitoring issues management and maximising media presence at SANFL events.
- Develop and execute innovative PR strategies and earned media opportunities.
- Ensure consistent high-quality corporate communications across all channels.
- Support broadcast and streaming agreements and strategies.
- Provide effective leadership fostering a high-performing engaged team.
About You
You are a committed and highly motivated professional with:
- A degree in Journalism Communications Public Relations Media or a related field.
- Evidence of ongoing professional development.
- DHS Working with Children Clearance.
- Demonstrated success in enhancing and protecting brand reputation.
- Proven experience in managing and maximising media engagement.
- Expertise in developing and executing PR and communications strategies including digital.
- Highly developed leadership stakeholder management and problem-solving skills.
- Outstanding written and verbal communication skills with high attention to detail.
- Experience in crisis management web design and brand management.
Why SANFL
Our people are the heart of what we are highly collaborative team first orientated and of course FUN! Working relationships are authentic and we strive for and encourage progressive an inclusive environment we care for and support each offer some great benefits such as Ultimate Football Memberships SANFL season passes flexible work wellbeing and social activities and access to industry competitive leave entitlements.
Weve done this because #WeLoveFooty.
Applications close: 7 December 2025 and should besubmitted as a single PDF document. Please note shortlisted candidates interviews are scheduled for Monday 15 and Tuesday 16 December 2025.
Confidential enquiries or requests for a candidate brief may be directed to:
Belinda Haines
Head of People & Culture
E:
Required Experience:
Director
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