Sr. Demand Marketing Manager
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Job Location:
Burlington, CO - USA
Monthly Salary:
$ 93000 - 139500
Posted on:
3 days ago
Vacancies:
1 Vacancy
Job Summary
Black Duck Software Inc. helps organizations build secure high-quality software minimizing risks while maximizing speed and productivity. Black Duck a recognized pioneer in application security provides SAST SCA and DAST solutions that enable teams to quickly find and fix vulnerabilities and defects in proprietary code open source components and application behavior. With a combination of industry-leading tools services and expertise only Black Duck helps organizations maximize security and quality in DevSecOps and throughout the software development life cycle.
Were looking for a marketing expert to lead our Global Account Based Marketing (ABM) program in collaboration with regional teams to design execute and optimize targeted ABM programs that drive engagement pipeline growth and revenue. The Sr. Demand Marketing Manager role is ideal for a results-driven marketer with experience in B2B technology and a deep understanding of how to orchestrate multi-channel campaigns across various markets.
You will collaborate closely with Sales Product Marketing and Demand Generation teams to identify target accounts develop personalized strategies and deliver compelling customer journeys that demonstrate the value of our application security solutions.
Responsibilities
ABM Program Strategy: help develop and execute global and regional ABM programs aligned to company goals local priorities and target industries
Campaigns: Create and launch integrated multi-touch campaigns across digital events paid media and email to drive awareness and pipeline growth
Content: Collaborate with Product Marketing to create tailored messaging assets and thought leadership content specific to target accounts and buyer personas (CISO AppSec Manager DevSecOps leaders etc.).
Sales Alignment: Work closely with account teams in North American and support regional marketing teams in other regions to ensure marketing efforts align with respective sales account plans. This includes helping teams with enablement materials campaign insights and actionable intelligence.
Performance: Track and report on campaign performance ROI and pipeline contribution using platforms like Salesforce Marketo and 6sense. Leverage insights to refine audience targeting messaging and channel mix to maximize engagement and conversion.
Global Coordination - Support regional teams in adapting and scaling global ABM programs in their respective territories
Qualifications/Requirements
BA or similar in Marketing or related field
5 years B2B marketing experience including 2 years in Account-Based Marketing
Strong understanding B2B SaaS buyers journey with particular focus on Enterprise accounts
Experience in application security DevSecOps or cybersecurity desired
Proficiency with e-mail marketing ABM and marketing automation tools (e.g. Salesforce Marketo and 6sense).
Data-driven mindset with strong analytical and reporting capabilities
Excellent communication project management and stakeholder alignment skills
Ability to work cross-functionally in a fast-paced global environment.
Confidence to work independently as well as collaboratively with cross-functional groups
Willingness to travel (10-20%)
The base salary range across the U.S. for this role is between $93000-$139500. In addition this role is eligible for a bonus. Black Duck offers a competitive total rewards package. The actual compensation offered will be based on a number of job-related factors including location skills experience and education.
Pay Range
$93000 - $139500 USD
Black Duck considers all applicants for employment without regard to race color religion sex gender preference national origin age disability or status as a Covered Veteran in accordance with federal addition Black Duck complies with applicable state and local laws prohibiting discrimination in employment in every jurisdiction in which it maintains facilities. Black Duck also provides reasonable accommodation to individuals with a disability in accordance with applicable laws.
Required Experience:
Manager
Key Skills
- Forecasting
- Microsoft Access
- Math
- SAP
- Supply Chain Experience
- Analysis Skills
- SAP APO
- SAP Supply Chain Management
- Production Planning
- SAP ERP
- ERP Systems
- MRP
About Company
Build high-quality, secure software with application security testing tools and services from Black Duck. We are a Gartner Magic Quadrant Leader in AppSec.
