Marketing Specialist Email

Santiago - Chile

Monthly Salary: Not Disclosed

Posted on: 20 hours ago

Vacancies: 1 Vacancy

Job Summary

JOB TITLE: Email Marketing Specialist

LOCATION: Santiago

Working Model: Hybrid

GENERAL DESCRIPTION OR PURPOSE OF JOB:

Jostens is seeking a highly motivated email Marketing Specialist. This role will be responsible for reviewing monitoring and optimizing all email campaigns to drive customer engagement and revenue growth. The ideal candidate is both creative and analytical comfortable balancing strategic planning with hands-on execution and passionate about staying on top of the latest marketing trends.

RESPONSIBILITIES / ESSENTIAL FUNCTIONS:

Drive quality assurance deliverability and optimization of email marketing campaigns across multiple markets with high attention to market-specific nuance
Leverage data analytics to create detailed audience segments based on customer behaviors purchase history and engagement trends.
Continuously optimize campaign performance through A/B testing deliverability monitoring and automation refinement.
Build and refine automated flows including welcome sequences abandoned cart recovery post-purchase nurture and re-engagement campaigns.
Analyze key performance metrics (CTR CVR open rates AOV LTV) and implement insights to drive ongoing campaign improvements.
Communicate effectively with stakeholders to define requirements and campaign goals provide updates and solicit feedback to ensure all campaigns and projects are aligned with broader marketing initiatives
Collaborate cross-functionally with Brand and Design teams to develop compelling marketing content including copywriting
Measure and analyze campaign performance to maximize results; Provide regular reports and insights on campaign performance trends and recommendations for improvement
Collaborate on other marketing projects such as seasonal campaigns or efforts to gather customer insights and feedback

Required:

Bachelors degree in Marketing Communications or a related field
1-2 years of experience in email
Proficient in managing marketing platforms tools and strategies to build and deploy SMS campaigns
Experienced in copywriting and content creation
Familiarity with marketing automation segmentation and A/B testing methodologies to deliver effective communication
Strong attention to detail while operating in a fast-paced environment
Analytical mindset with the ability to interpret data draw insights and make data-driven decisions
Excellent communication and collaboration skills
Can learn systems/platforms and programs quickly and adapt to ever-changing markets
Ability to work independently with little supervision; highly organized with strong time management skills
Self-motivated results-driven and action-oriented

Preferred:

Experience with Google Analytics Salesforce Marketing Cloud and Attentive

Required Experience:

JOB TITLE: Email Marketing SpecialistLOCATION: SantiagoWorking Model: HybridGENERAL DESCRIPTION OR PURPOSE OF JOB: Jostens is seeking a highly motivated email Marketing Specialist. This role will be responsible for reviewing monitoring and optimizing all email campaigns to drive customer engagement ...

JOB TITLE: Email Marketing Specialist

LOCATION: Santiago

Working Model: Hybrid

GENERAL DESCRIPTION OR PURPOSE OF JOB:

RESPONSIBILITIES / ESSENTIAL FUNCTIONS:

Drive quality assurance deliverability and optimization of email marketing campaigns across multiple markets with high attention to market-specific nuance
Leverage data analytics to create detailed audience segments based on customer behaviors purchase history and engagement trends.
Continuously optimize campaign performance through A/B testing deliverability monitoring and automation refinement.
Build and refine automated flows including welcome sequences abandoned cart recovery post-purchase nurture and re-engagement campaigns.
Analyze key performance metrics (CTR CVR open rates AOV LTV) and implement insights to drive ongoing campaign improvements.
Communicate effectively with stakeholders to define requirements and campaign goals provide updates and solicit feedback to ensure all campaigns and projects are aligned with broader marketing initiatives
Collaborate cross-functionally with Brand and Design teams to develop compelling marketing content including copywriting
Measure and analyze campaign performance to maximize results; Provide regular reports and insights on campaign performance trends and recommendations for improvement
Collaborate on other marketing projects such as seasonal campaigns or efforts to gather customer insights and feedback

Required:

Bachelors degree in Marketing Communications or a related field
1-2 years of experience in email
Proficient in managing marketing platforms tools and strategies to build and deploy SMS campaigns
Experienced in copywriting and content creation
Familiarity with marketing automation segmentation and A/B testing methodologies to deliver effective communication
Strong attention to detail while operating in a fast-paced environment
Analytical mindset with the ability to interpret data draw insights and make data-driven decisions
Excellent communication and collaboration skills
Can learn systems/platforms and programs quickly and adapt to ever-changing markets
Ability to work independently with little supervision; highly organized with strong time management skills
Self-motivated results-driven and action-oriented

Preferred:

Experience with Google Analytics Salesforce Marketing Cloud and Attentive

Required Experience:

Key Skills

Digital Marketing
Marketing
Google Analytics
Pardot
HTML5
MailChimp
Marketing Automation
Salesforce Marketing Cloud
HubSpot
Responsys
Email Marketing
Social Media Management

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About Company

Jostens

Explore Jostens personalized college and high school class rings, customizable yearbooks, championship rings, graduation products, and more to celebrate big moments this year.

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