Senior Marketing Specialist
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Job Summary
About us @Symphony
Weve spent the last 10 years building a communication and markets technology company powered by interconnected platforms: messaging voice directory and analytics. Over 1000 institutions use our modular technology built for global finance. Security is in our DNA with uncompromising data protection end-to-end encryption and resilient architecture all created on a foundation of trust with our customers .
But that was only chapter one. Were now building on our purpose-built network expanding AI-powered real-time collaboration redefining flexibility with fully cloud-native software with our trader voice product and rethinking the industrys approach to identity verification connection and intelligence. .
The opportunity and our ambition are huge. But we need passionate dedicated individuals to get there. At Symphony we work hard and fast. Our unique blend of technology and financial services makes it an environment you wont get elsewhere.
Symphony Marketing Team
We are a full-scale marketing team that supports and drives business objectivesthrough creativity and innovation backed by metrics and results. Our team is globalintegrated and collaborative across individual and collective areas of focus. We partnerclosely with sales and product management to create product messaging and integratedcampaigns that deliver Symphonys value propositions to our clients and drive dedicated to events digital design and corporate marketing complete theteam enabling us to offer comprehensive in-house coverage.
Role Description:
As a Senior Marketing Specialist you will be responsible for developing and executing go-to-market strategies for our products/services ensuring alignment with company objectives and target market needs. You will collaborate closely with cross-functional teams including product management marketing sales and operations to drive successful product launches and ongoing marketing campaigns. You will be a marketing generalist who can coordinate diverse campaigns and a confident writer creating product marketing content and corporate collateral promoting our offerings. You need to have experience creating digital marketing content to support multi-channel campaigns.
Responsibilities:
- Own and manage comprehensive go-to-market strategies for new product launches including market analysis positioning messaging and launch campaign mapping & asset creation.
- Ideate creative campaigns to support product launches and demand generation initiatives
- Collaborate with product management to understand product features benefits and target customer segments.
- Lead the creation of marketing collateral sales enablement materials videos andother assets to support go-to-market initiatives.
- Collaborate with the wider marketing team to execute multi-channel marketing campaigns including digital and content marketing.
- Work closely with sales teams to ensure alignment on messaging and support on new product offerings and sales enablement material.
- Attend and support Symphonys participation at industry conferences and hosted events to develop relationships with our clients to partner on case studies and wider marketing content.
- Monitor and analyze market trends competitor activities and customer feedback to refine go-to-market strategies and tactics.
- Measure and report on the effectiveness of go-to-market initiatives including ROI analysis and key performance metrics.
Required Qualifications:
- Bachelors degree in Marketing Business Management or related field.
- 6 years experience in a similar role with a track record of successfully launching products/services to market.
- Experience of go-to-market strategies.
- Experienced in creating digital content supporting GTM initiatives and multichannel campaigns.
- Excellent communication and collaboration skills with the ability to work cross-functionally and with different teams globally.
- Analytical mindset with the ability to gather and interpret data to drive decision-making.
- 3 years of experience in Financial services is a must.
- Proficiency in marketing automation and AI tools CRM systems and analyticsplatforms.
Compensation:
- Competitive Salary
- Bonus Plan
- Benefits and Perks vary based on location.
Benefits and Perks:
- Regional specific competitive benefits
- Build your own Benefits (BYOB) perk
- Many other fun and exciting benefits and activities!
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race religion color national origin gender sexual orientation age marital status veteran status or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process to perform essential job functions and to receive other benefits and privileges of employment.
Required Experience:
Senior IC
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
About Company
Symphony Communication Software ✓For Finance & Trading Teams ✓Messaging, Voice, Directory & Analytics ✓App Downloads ✓Secure & Compliant - FREE Demo!
