CMI Internship

CMI Internship

What type of breed are we looking for

Love pets & want to revolutionize the pet food industry Do you find yourself endlessly intrigued by the intricate web of human decision-making especially when it comes to the fascinating world of brands and consumer choices Great keep on reading then.

We are looking for a Consumer and Market Insights intern (minimum 3 months). You will carry the voice of pet parents within our organization translating their needs into brand development opportunities.

You will mainly work with the consumer and market insights team (a small team of 3) thats part of the bigger brand and product team.

At Edgard & Cooper consumer and market insights are a vital starting point for all our product and brand decisions. You will have a direct impact on the development of new products how we talk to consumers and our brand identity (e.g. communication commercials packaging designs) amongst other things.

What is in your bowl

In short you get tails wagging by bringing customer-centricity into brand development:

• Support in the full cycle of qualitative and quantitative market research.
  • Brewing up the perfect research approach for the research questions at hand (crafting surveys sculpting interview guides).
  • Qualitative fieldwork (conducting interviews observing consumers ).
  • Conducting quantitative fieldwork (orchestrating online surveys).
  • Analysing writing actionable recommendations.
• Use your marketeer mindset to transform insights into breakthrough products and impactful communications (together with the team).
• Sniffing out secondary research (online data & reports trends).
• Were a scale up youre a CMI intern life is full of surprises so we might throw in some other fun stuff to do.

What skills and tricks should you bring

• Currently pursuing studies in marketing economic sciences social sciences (such as business psychology) or related fields.
• Proficiency in English is a must and knowledge of either Dutch or French is essential.
• Youre interested in qualitative and quantitative research. A first experience with market research (in your studies) is a plus.
• Sniffing out secondary research (online data & reports trends).
• Youre eager to delve deeper into understanding consumer behaviors and attitudes and are intrigued by brands consumer goods and of course pets.
• Familiarity with one or more research tools and software such as SPSS Q Excel etc. is a plus.
• You have an analytical mindset.
• You genuinely care about sustainability and social impact (you are aligned with B-corp values).
• No need to have 4 legs & a tail you dont have to be perfect.

Why youll love it:

• Gain experience in a fast growing company and doing good for pets and the planet
• Join our pack of students & interns. Youre never the only newbie and youll be part of a supportive like-minded community
• Office dogs instant mood boosters and the ultimate brainstorming buddies
• Learn by doing: get hands-on experience and real ownership
• Cozy office vibes with great coffee good vibes and even better company (four-legged and two-legged alike)
• Make a real impact in a company that cares about pets people and the planet
• Fun team moments like afterworks & surprise snack drops (yes for humans too!)
• Free gym access & fitness classes to keep your tail wagging