Experiential Marketing Manager

We are seeking a proactive and detail-oriented Experiential Marketing Manager Culinary & Wellness to join our team. This position is responsible for implementing and executing the marketing initiatives for all restaurants bars cafés and spas across a diverse portfolio of hotels ranging from luxury and lifestyle to midscale and economy brands.

• Lead the narrative for our F&B and spa concepts alongside the Director of Marketing and hotel HODs crafting campaigns and activations that resonate with diverse audiences and inspire engagement.
• Own the digital ecosystem from CRM and CMS to social platforms ensuring seamless guest journeys and impactful storytelling. Creating and deploying the content. Maintaining cadence and high standard of consistency.
• Collaborate with hotel leaders: GMs chefs bar managers spa directors and creative partners to bring activations.
• Stay ahead of the curve leveraging insights and trends to keep our brands culturally relevant and aspirational.
• Create 12 month calendars for each outlet and work alongside team members to deliver to timelines.
• Consider the financial impact on the hotels for all activities and commitments.
• In accordance with the budget manage all paid media budgets.
• Balance distinct brand identities across lifestyle luxury midscale and economy segments while maintaining consistency and quality.
• Manage multiple campaigns and activations simultaneously under tight deadlines without compromising creativity or accuracy.
• Coordinate with diverse stakeholders (F&B teams spa managers general managers operations) to align marketing initiatives with business objectives.
• Stay ahead of rapidly evolving hospitality culinary and wellness trends to keep campaigns relevant and competitive.
• Leverage own channels including CRM CMS and social platforms effectively to create seamless guest journeys and personalised experiences.
• Interpret analytics to optimise campaigns and activations to demonstrate ROI in a highly competitive market.
• Ensure marketing strategies reflect the unique positioning of each outlet while supporting overall cluster objectives.
• Deliver high-quality work at scale in a fast-paced environment with shifting priorities.

Qualifications :

• Tertiary qualification in a business marketing or related field.
• 3 years hands-on experience in a similar marketing role or with proven experience developing and executing marketing strategies .
• Proven experience in delivering to KPIs and high market performance.
• Proven ability to produce high-quality campaigns. Develop create and deploy.
• Proven experience in word press AEM or Magento CMS.
• Understanding of social platforms and tool such as Meta Business Suite.
• Experience in using Canva and Adobe programmes such as photoshop.
• CMS experience including database segmentation building and deploying regular EDMs.
• An ability to understand and navigate complex stakeholder environments
• Creative strategist with strong understanding of hospitality lifestyle and design.

Additional Information :

Why work for Accor

Accor is one of the largest global hospitality businesses with over 5400 Hotels across 110 countries the career development opportunities are endless.

Benefits Your Way

• On-site we offer laundry services
• Learn your Way - Access to our Accor Academy so you can Earn while you Learn!
• Incredible Accor Heartist Benefits - including discounted Food & Beverage Accommodation Worldwide
• Daily staff meal provided while on duty
• Accors Parental Leave Scheme
• Ongoing reward and recognition incentives in Accor anniversaries
• Opportunities for further development and worldwide career progression within Accor

Our Commitment to Diversity & Inclusion:

We are an inclusive company and our ambition is to attract recruit and promote diverse talent. we offer reasonable adjustments to support you. if you require an adjustment to be made during the recruitment process youre welcome to let us know.

Remote Work :

No

Employment Type :

Full-time