Senior Director, Global Portfolio & Creative Strategy

Bethesda, MD - USA

Monthly Salary: Not Disclosed

Posted on: 5 hours ago

Vacancies: 1 Vacancy

Job Summary

Description

JOB SUMMARY

The Senior Director Marriott Bonvoy Global Portfolio & Creative Strategyis responsible for leading the global creative and content strategy for Marriott Bonvoy and its portfolio of brands. Marriott Bonvoy is Marriott Internationals flagship consumer brand that includes a portfolio of over 30 hotel brands an award-winning loyalty program and co-brand card services offering people around the world stays and experiences that shape a lifetime.

This role is responsible for brand architecture brand building and portfolio storytelling across the entire ecosystem of owned earned paid and shared including social influencer OOH film (advertising and editorial) collabs partnerships activation and PR. As the champion of the Marriott Bonvoy Brand the ideal candidate is someone who can translate a complex brand architecture into a clear distinct and ownable brand platform across multiple touchpoints and global audiences.

Reporting to the Global VP of Portfolio Brand and Content Marketing this role leads the Marriott Bonvoy Portfolio and Creative Strategy team and partners across key global and continent teams to deliver integrated campaigns that advance Marriott Bonvoys growth agenda elevate brand equity and inspire loyalty across a lifetime of travel.

CANDIDATE PROFILE

Education and Experience

Required

Bachelors degree from an accredited college or university in Advertising Marketing or Design

Twelve or more years relevant professional experience leading global brand architecture and creative platforms via integrated marketing strategy 360 IMC plans and campaigns with progressive leadership roles

Experience leading with influence and navigating a complex and matrixed organization around the world to align on global creative and content strategy development and execution

Experience working with internal and external creative agencies and leading integrated agency briefings and production timelines.

Experience leading a team that delivers creative platforms toolkits and 360 integrated marketing campaigns across traditional advertising social/influencer marketing editorial and other forms of content to drive high business and cultural impact

Experience leading annual planning development research marketing strategy creative and content development media and performance measurement

Preferred

Experience effectively managing a budget and driving results to meet goals and KPIs

MBA

CORE WORK ACTIVITIES

Support brand evolution including purpose positioning architecture toolkits narrative and creative expression over time.

Co-create a global 3-year marketing roadmap to drive brand consideration preference and engagement of Marriott Bonvoy among multiple audiences around the world.

Lead the annual GTM planning editorial calendar and execution in partnership with Insights Strategy Hotel Brands Co-Brand Loyalty and Partnerships Teams to leverage the power of the entire enterprise.

Lead IMC teams (including the IAT) to develop breakthrough culturally relevant high impact campaigns from concept through execution and scaling across in key source markets around the world.

Partner with Continent Teams and others across the enterprise to pull through IMC plans including providing frameworks toolkits and work sessions to drive adoption.

Explore new opportunities to establish the brand as a leader in culture and at the forefront of innovation to drive unaided awareness efficient recruitment lifetime value and brand equity (i.e. cultural tent pole moments celebrity collabs AI etc.)

Lead a team of global marketers to build plan and execute Global 360 IMCs from concept through execution.

Lead monthly connects with Continent Sr. Directors and Teams to ensure strategic and creative visibility/alignment.

Support and lead internal and agency relationships.

Foster an inclusive and collaborative team culture where global and continent teams operate as one team as an extension of each other.

Explore opportunities to drive creative effectiveness and productivity across workstreams.

Partner with Global Strategy and Insights teams to measure and report out creative performance.

At Marriott International we are dedicated to being an equal opportunity employer welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and greatest strength lies in the rich blend of culture talent and experiences of our are committed to non-discrimination on any protected basis including disability veteran status or other basis protected by applicable law.

Required Experience:

Exec

DescriptionJOB SUMMARYThe Senior Director Marriott Bonvoy Global Portfolio & Creative Strategyis responsible for leading the global creative and content strategy for Marriott Bonvoy and its portfolio of brands. Marriott Bonvoy is Marriott Internationals flagship consumer brand that includes a portfo...