Marketing Lead

Our client a software development firm transforming the insurance industry is seeking a Marketing Lead to define and drive its market presence. The company combines advanced underwriting practices with proprietary technology to modernize commercial insurance for high-risk industries. Their full-stack platform streamlines every stage from submission intake to policy issuance while offering SaaS-based tools that improve risk management and deliver measurable value to clients.

As the first dedicated marketing hire you will own the companys external narrative and shape how its brand is positioned in a rapidly evolving market. Youll develop and execute a comprehensive marketing strategy oversee campaigns across multiple channels and build unique customer engagement and growth initiatives. Working cross-functionally with underwriting product and engineering youll translate complex insurance and technology concepts into clear compelling stories that resonate with customers and partners.

This is a high-impact hands-on role for a strategic marketer who thrives in early-stage environments and is excited to build a brand from the ground up within a category-defining insurance platform.

Key Responsibilities

• Develop and own the companys overall marketing strategy and narrative.
• Lead go-to-market planning content creation and campaign execution across digital and offline channels.
• Partner with product underwriting and engineering teams to translate technical and insurance concepts into clear differentiated messaging.
• Drive lifecycle ABM and partner marketing programs to accelerate pipeline and customer growth.
• Build brand identity oversee design standards and manage storytelling across all customer touchpoints.
• Create sales enablement materials and product collateral to support revenue teams.
• Analyze marketing performance and continuously refine campaigns for maximum impact.

Qualifications

• 5 to 10 years of experience in marketing leadership within software insurance or fintech industries.
• 2 years in product marketing (PMM) or closely related role.
• Proven track record of full product lifecycle marketing from messaging to launch to campaign analysis.
• Experience in lifecycle ABM and partner marketing programs.
• Strong background in product marketing brand development and sales enablement.
• Excellent storytelling and presentation skills able to simplify complex products into intuitive human-centered narratives.
• Strong design sensibility and eye for cohesive brand identity.
• Highly organized and comfortable operating in fast-paced unstructured environments.
• Exceptional written and verbal communication skills; confident copywriter.

Salary & equity

May be open to a visa transfer

Please make sure candiadtes have all shared qualifications in JD.

Pointers

• They value contemporary marketing experience (post-2020 roles SaaS/software environment modern growth playbooks).
• Prefers creative yet grounded marketers who can own strategy and execution at a startup pace.
• 510 years of experience is ideal.
• Age or seniority arent deciding factorsbut relevance and recent hands-on work are critical.

Avoid - Candidates who are pure strategists and not hands-on overreliance on large matrixed marketing teams or specialty teams frequent job changes (1 to 2 years at a company) Lack of product ownership or evidence of delivering campaigns end-to-end over-indexing on traditional insurance marketing background without tech exposure

Sample profile (DO NOT CONTACT) -