Integrated Media Planning

Mumbai - India

Monthly Salary: Not Disclosed

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

#LI-PS1

Key Responsibilities:

Champion the cross-channel planning and activation process and workflow for active campaigns across select group of accounts

Act as key integration lead collaborating with media strategy omnichannel social search and content syndication teams throughout the full life cycle of active campaigns

Oversee and support management and maintenance of active media plans within media planning platform ensuring integrity of plans at all times for select group of accounts

Maintain quality control while ensuring projects and campaigns are executed completely correctly accurately and efficiently for clients

Troubleshoot issues/concerns and work with online partners to resolve as needed

Ensure tactics and vendors utilized are GDPR compliant and ensure all internal processes and procedures are followed including those specific to certain clients based on their own contractual agreements

Work in close collaboration with Media Strategy team translating plan to inputs for activation; consult on optimizations throughout campaign life-cycle to meet and/or exceed performance goals

Remain fully embedded in all aspects of the campaign including the planning process through campaign execution and measurement Lead and own regular budget pacing at overall plan level and monthly actualization process for select group of accounts

Participate in larger team projects on the future of media buying and activation

Exhibit the ability to anticipate and solve problems

Own and foster growth in the relationships with agency partners where applicable

Work closely with account and media strategy leads to ensure strong senior client relationships on select group of accounts

Discover and deliver new and innovative solutions to executing cross-channel media activations based on specific client business issues and challenges Manage workflow of assigned accounts by ensuring tasks are properly delegated across relevant team members

Oversee cross-channel process to achieve flawless execution and streamlined operations for select group of accounts

Ensure process and activation best practices are used across select group of accounts

#LI-PS1 Key Responsibilities: Champion the cross-channel planning and activation process and workflow for active campaigns across select group of accounts Act as key integration lead collaborating with media strategy omnichannel social search and content syndication teams throughout the fu...