Senior SEO and Email Marketing Specialist

Toronto - Canada

Monthly Salary: Not Disclosed

Posted on: 21 hours ago

Vacancies: 1 Vacancy

Job Summary

You are a SeniorSEOand EmailMarketingSpecialist

You lead end-to-end digital strategy across SEO AI-driven search web analytics CRO email marketing and CRM. The role blends strategic ownership with hands-on technical execution to drive measurable growth while working closely with Paid Media and overseeing all email and CRM initiatives.

What are your responsibilities

SEO & AI SEO (GEO)

Develop and execute advanced SEO and GEO strategies across Google and AI-driven platforms (ChatGPT Perplexity Claude etc.).

Lead audits keyword/prompt research and technical optimization including site architecture schema crawlability and entity enhancements.

Optimizecontent for both human engagement and AI interpretation tracking visibility citations and rankings across search and generative engines.

Provide strategic reporting on performance and algorithmshifts andshare SEO insights to inform paid keyword strategy and integrated campaign dashboards.

Web Analytics & Performance

Lead analytics audits GA4/GTM implementations data governance and ensureaccuratecross-channel tracking and data quality.

Build automated dashboards to visualize KPIs user behavior and conversion performance translating findings into clear optimization recommendations.

Analyze funnels to uncover CRO opportunities and partner with Paid Media Content UX Dev and Marketing teams on unified tagging attribution technical SEO and broader optimization initiatives.

Oversee analytics rollout documentation and training on tooling and best practices.

SecondaryResponsibilities

CRM & Email Marketing

Plan execute and automate lifecycle email campaigns and triggered workflows for acquisition nurturing retention and upsell journeys.

Evaluate CRM and email performance across deliverability engagement and conversions generating insights to drive continuous improvement.

Campaign Analytics & MeasurementDashboarding

Define KPI frameworks run A/B tests and analyze multi-channel campaign performance including ROI attribution and competitive benchmarking.

Build integrated dashboards merging SEO paid media and analytics data and deliver concise business-focused insights to stakeholders.

What type of person should I be

57 years in digital marketing with strongexpertisein SEO web analytics and analytics implementation (GTM tagging data quality).
Proven experience with GEO and emerging AI-driven search platforms.
3 years building andmaintainingreporting dashboards and auditing analytics infrastructure for accuracy and compliance.
Hands-on background inemail marketingacross majorplatforms(Veevaa plus) and solid knowledge ofCRM data management segmentation and reporting ( Marketing Cloud).

Education

Bachelors degree inMarketing Business Communications Data Analytics or related field (or equivalent professional experience)

Certifications in Google Analytics and Google Tag Manager strongly preferred

Additionalcertifications in SEOoremail marketing are highlyadvantageous.

Technical Skills & Tool Proficiency

SEO/GEO:SemrushAhrefs Screaming FrogGSC and AI/GEO optimization tools.

Analytics & Reporting: GA4 GTM Adobe Analytics Looker Studio and automated dashboarding platforms.

Web & CMS: WordPress (Yoast Rank Math) HTML/CSS JavaScript and CMS integrations.

Paid Media:Google Adsplatforms cross-channel analytics and UTM/naming frameworks.

Email & CRM: HubSpotSalesforce Mailchimp (automation segmentation deliverability).

Compliance:GDPR CASLandCAN-SPAM.

We are ChangeMakers

ChangeMakers is a leading independent agency specializing in building purpose-driven brands and strategies that make a meaningful impact. With deep roots in brand strategy creative marketing communications and Indigenous engagement our team works across Canada and beyond to help organizations grow and thrive in meaningful ways.

An equitable employer

ChangeMakers is committed to advancing equity diversity and inclusion in all its formsa commitment that enriches our company culture the ideas we generate and the quality of service we provide our clients. We strongly encourage applications from Indigenous communities racialized communities women persons with disabilities LGBTQ2S people and other historically marginalized groups.

If you require accommodation during the recruitment process we will work with you to meet your needs in accordance with human rights and accessibility legislation.

At ChangeMakers we understand that the ideal candidate may not meet every single requirement listed above. If you have relevant experience and a strong interest in the role we encourage you to submit your application. We welcome creative thinkers and people who bring diverse lived experiences to our team.

Required Experience:

Senior IC

You are a SeniorSEOand EmailMarketingSpecialistYou lead end-to-end digital strategy across SEO AI-driven search web analytics CRO email marketing and CRM. The role blends strategic ownership with hands-on technical execution to drive measurable growth while working closely with Paid Media and overse...