Senior Integrated Campaign Manager

Posting Open Date: Nov 5 2025

Anticipated Posting Close Date*: Dec 5 2025

*Job posting may close early due to the volume of applicants.

Senior Integrated Campaign Manager

The Fastly Growth Marketing team is looking for a strategic creative and analytical Sr. Integrated Campaign Manager to own and elevate our demand generation campaign efforts. Reporting to the Head of Digital Marketing you will work in close partnership with two peer Campaign Managers and be responsible for leading the design and execution of high-impact end-to-end integrated marketing campaigns that generate brand awareness and demand build pipeline and drive net-new revenue growth for our core offerings.

This is a highly visible results-oriented role where you will act as a key collaborator quarterbacking initiatives across marketing and sales to support our business goals. The ideal candidate is a data-driven leader who is comfortable being both strategic and tactical with a passion for helping organizations protect and power their digital experiences at the origin or edge.

What Youll Do:

• Own the end-to-end strategy development and execution of complex integrated marketing campaigns across multiple channels (digital web email events social ABM) to achieve MQL pipeline and revenue goals; including managing budgets timelines and resources effectively ensuring all activities are tracked and measured to demonstrate ROI.
• Act as the campaign quarterback aligning and orchestrating a diverse cross-functional teamincluding product marketing content digital media creative and field marketingto ensure seamless execution and a cohesive customer journey.
• Partner closely with sales and sales development leadership to develop and accelerate pipeline in target accounts ensure tight go-to-market (GTM) alignment and create a continuous feedback loop for optimization.
• Own campaign reporting and performance analysis delivering actionable insights and regular updates to marketing and sales leadership. Use data to rigorously test analyze and optimize campaign performance to meet and exceed goals.
• Collaborate with Product Marketing and Content teams to source and develop compelling messaging thought leadership and campaign assets that resonate with our technical audience and address key pain points.
• Continuously identify and test new methods activations channels content and tactics to drive demand generation and improve campaign effectiveness.

What Were Looking For:

• 7 years of proven experience in B2B demand generation or integrated campaign management preferably at a high-growth SaaS company selling to a technical audience.
• Demonstrated expertise in designing executing and optimizing full-funnel multi-channel marketing campaigns (e.g. digital paid media email events ABM webinars).
• Strong strategic and analytical skills with a data-driven own the results mindset; you must be a proactive problem-solver biased toward action and able to optimize for ROI.
• Extensive experience project managing various cross-functional stakeholder team members including Product Marketing Content Brand Design Data Analytics and Paid Media to effectively build campaign programs in accordance with launch timelines
• Deep hands-on experience with marketing automation (Marketo preferred) and CRM (Salesforce preferred) platforms along with analytics tools (e.g. Looker Tableau) and a desire to leverage data to inform campaign decisions and optimizations
• Exceptional communication and presentation skills with the ability to articulate complex campaign strategy and results to stakeholders at all levels.
• Bachelors degree preferred

Well be super impressed if you have experience in any of these:

• Expertise in running campaigns across the full customer lifecycle including brand awareness new logo acquisition and customer expansion programs.
• Proven experience in vertical marketing
• Experience with webinar programs that drive net new account engagement and demand.
• Deep understanding of Account-Based Marketing (ABM) strategies and intent platforms (e.g. 6Sense).
• Direct experience marketing cyber security networking or edge compute or adjacent products
• Familiarity with digital marketing tactics like PPC paid social and content syndication.

Work Hours:

• This position will require you to be available during core business hours.

Work Location(s) & Travel Requirements

This position is open to the following preferred office locations:

• San Francisco CA

Fastly currently embraces a largely hybrid model for most roles which allows employees flexibility to split their time between the office and home.

There is a preference for Hybrid near a local office. However we are willing to consider remote candidates within the US.

This position may require travel as required by your role or requested by your manager.

Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring Ordinance we will consider for employment qualified applicants with arrest and conviction records.

Salary:

The estimated salary range for this position is $132060 to $186444.

Starting salary may vary based on permissible non-discriminatory factors such as experience skills qualifications and location.

This role may be eligible to participate in Fastlys equity and discretionary bonus programs.

Benefits:

We care about you. Fastly works hard to create a positive environment for our employees and we think your life outside of work is important too. We support our teams with great benefits that start on the first day of your employment with Fastly. Curious about our offerings

We offer a comprehensive benefits package including medical dental and vision insurance. Family planning mental health support along with Employee Assistance Program Insurance (Life Disability and Accident) a Flexible Vacation policy and up to 18 days of accrued paid sick leave are there to help support our employees. We also offer 401(k) (including company match) and an Employee Stock Purchase Program. For 2025 we offer 11 paid local holidays 11 paid company wellness days.