Sr. Marketing Manager, Startup, Integrated Demand Center
Share
Job Location:
Seattle, OR - USA
Yearly Salary:
$ 127800 - 211200
Posted on:
4 days ago
Vacancies:
1 Vacancy
Department:
Job Summary
Were looking for an experienced marketing leader to define and drive AWSs integrated global marketing strategy for this role youll orchestrate comprehensive marketing strategies that speak directly to startup founders technical leaders and the broader startup community. Youll lead a cross-functional team of customer experience analytics and program management experts to develop innovative campaigns that showcase how AWS can accelerate startup growth and innovation - from ideation to IPO.
This role may sit in one of the following locations only: Austin TX USA Chicago IL USA New York NY USA Seattle WA USA.
Relocation offered to these locations only. This is not a remote or hybrid role.
Key job responsibilities
- Lead the development and execution of AWSs Startup integrated demand strategy crafting compelling narratives that resonate with the startup community
- Build and manage a cross-functional working group to deliver integrated campaigns
- Partner with digital and creative teams to create breakthrough content and experience that inspire founders
- Work closely with startup leaders to deeply understand their needs and create marketing programs that drive adoption
- Establish measurement frameworks and KPIs to track marketing effectiveness
- Collaborate with field marketing and regional stakeholders to ensure global reach with local relevance
- Drive continuous optimization of campaign performance through structured business reviews and data-driven decision making
A day in the life
About AWS
Diverse Experiences
AWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description we encourage candidates to apply. If your career is just starting hasnt followed a traditional path or includes alternative experiences dont let it stop you from applying.
Why AWS
Amazon Web Services (AWS) is the worlds most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating thats why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Inclusive Team Culture
AWS values curiosity and connection. Our employee-led and company-sponsored affinity groups promote inclusion and empower our people to take pride in what makes us unique. Our inclusion events foster stronger more collaborative teams. Our continual innovation is fueled by the bold ideas fresh perspectives and passionate voices our teams bring to everything we do.
Mentorship & Career Growth
Were continuously raising our performance bar as we strive to become Earths Best Employer. Thats why youll find endless knowledge-sharing mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home theres nothing we cant achieve.
About the team
The Integrated Demand Center (IDC) is AWS Marketings engine for planning executing and measuring demand generation at scale. Were transforming how AWS engages with customers through sophisticated digital marketing content development and analytics capabilities. Our team combines the agility of a startup with the resources and reach of AWS to deliver marketing programs that drive real business impact.
We embrace builders who bring diverse perspectives love solving complex problems and are passionate about helping customers succeed. As part of the IDC youll work alongside marketing innovators who are reimagining how AWS connects with customers.
- 9 years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Experience building executing and scaling cross-functional marketing programs
- Experience driving direction and alignment with cross-functional teams
- Experience working cross-functionally with partner teams to drive adoption and usage of brand assets and messaging
- Experience in strategic marketing management and market analysis and demonstrated ability to build and execute a strategy with clear goals and objectives to align to business and service objectives and support portfolio objectives
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $127800/year in our lowest geographic market up to $211200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity sign-on payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
This role may sit in one of the following locations only: Austin TX USA Chicago IL USA New York NY USA Seattle WA USA.
Relocation offered to these locations only. This is not a remote or hybrid role.
Key job responsibilities
- Lead the development and execution of AWSs Startup integrated demand strategy crafting compelling narratives that resonate with the startup community
- Build and manage a cross-functional working group to deliver integrated campaigns
- Partner with digital and creative teams to create breakthrough content and experience that inspire founders
- Work closely with startup leaders to deeply understand their needs and create marketing programs that drive adoption
- Establish measurement frameworks and KPIs to track marketing effectiveness
- Collaborate with field marketing and regional stakeholders to ensure global reach with local relevance
- Drive continuous optimization of campaign performance through structured business reviews and data-driven decision making
A day in the life
About AWS
Diverse Experiences
AWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description we encourage candidates to apply. If your career is just starting hasnt followed a traditional path or includes alternative experiences dont let it stop you from applying.
Why AWS
Amazon Web Services (AWS) is the worlds most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating thats why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Inclusive Team Culture
AWS values curiosity and connection. Our employee-led and company-sponsored affinity groups promote inclusion and empower our people to take pride in what makes us unique. Our inclusion events foster stronger more collaborative teams. Our continual innovation is fueled by the bold ideas fresh perspectives and passionate voices our teams bring to everything we do.
Mentorship & Career Growth
Were continuously raising our performance bar as we strive to become Earths Best Employer. Thats why youll find endless knowledge-sharing mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home theres nothing we cant achieve.
About the team
The Integrated Demand Center (IDC) is AWS Marketings engine for planning executing and measuring demand generation at scale. Were transforming how AWS engages with customers through sophisticated digital marketing content development and analytics capabilities. Our team combines the agility of a startup with the resources and reach of AWS to deliver marketing programs that drive real business impact.
We embrace builders who bring diverse perspectives love solving complex problems and are passionate about helping customers succeed. As part of the IDC youll work alongside marketing innovators who are reimagining how AWS connects with customers.
- 9 years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Experience building executing and scaling cross-functional marketing programs
- Experience driving direction and alignment with cross-functional teams
- Experience working cross-functionally with partner teams to drive adoption and usage of brand assets and messaging
- Experience in strategic marketing management and market analysis and demonstrated ability to build and execute a strategy with clear goals and objectives to align to business and service objectives and support portfolio objectives
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $127800/year in our lowest geographic market up to $211200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity sign-on payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
Required Experience:
Manager
Key Skills
- Forecasting
- Microsoft Access
- Math
- SAP
- Supply Chain Experience
- Analysis Skills
- SAP APO
- SAP Supply Chain Management
- Production Planning
- SAP ERP
- ERP Systems
- MRP
About Company
Free shipping on millions of items. Get the best of Shopping and Entertainment with Prime. Enjoy low prices and great deals on the largest selection of everyday essentials and other products, including fashion, home, beauty, electronics, Alexa Devices, sporting goods, toys, automotive ... View more
