Category Marketing Specialist(MWD)

Brussels - Belgium

Monthly Salary: Not Disclosed

Posted on: 4 hours ago

Vacancies: 1 Vacancy

Department:

Marketing

Job Summary

Were looking for a Senior Marketing Manager who is customer-obsessed data-informed and creatively driven.

Youll play a key role in designing and executing marketing initiatives that make Immoweb top of mind for both consumers and professional partners connecting real insights with bold creativity to build trust growth and engagement.

Youll work across campaigns channels and teams to ensure that every action starts with the customer and ends with proof of impact.

KEY RESPONSIBILITIES:

Strategic support: Together with the Category Manager you decide the marketing strategy for your category. You own the planning budget and execution of the marketing campaigns and strategic initiatives that align with Immowebs growth objectives.
Campaign execution: You create and implement annual brand and product marketing plans aligned with performance and ROAS targets for your category.
Market & user insights: Collect analyze and interpret user data market trends and campaign metrics to support user-centric decisions for the category you are working on.
Performance tracking: Contribute to marketing analytics and reporting identifying optimization opportunities across channels.
Budget management: Support efficient budget allocation through measurement of marketing ROI and cost-effectiveness.
Brand consistency: Ensure coherence in brand positioning tone of voice and visual identity across all touchpoints.
Creative collaboration: Coordinate the production of compelling inspiring marketing materials that engage users and customers.
Cross-team collaboration: Work with performance marketing product sales customer care and design teams
Operational excellence: Support process improvement ensure media transparency and contribute to efficient marketing execution.
Culture & teamwork: Be an active contributor to an agile curious and collaborative marketing culture focused on innovation and continuous learning.

Qualifications :

ABOUT YOU:

Youre a customer-obsessed marketer who combines creative energy with analytical precision. You think in insights and take ownership from idea to impact.

7 years of marketing experience ideally across digital brand or performance marketing.
Excellent organizational and communication skills structured proactive and able to simplify complexity.
Creative and curious with a passion for storytelling content and building brands people trust and love.
Driven by customer insight you listen test and adapt until real user value is achieved.
Collaborative and confident in cross-functional environments; you thrive in fast-paced evolving contexts.
Experience in real estate marketplaces or tech is a strong plus.
Fluent in English (French or Dutch is a big plus).
Excited by innovation you explore Gen-AI and data-driven tools
Strong problem-solver and team player balancing bold thinking with disciplined execution.
You act like an owner decide fast and deliver hard because for you marketing isnt about activity its about impact.

Additional Information :

BENEFITS:

A professional and stimulating work environment
Opportunities for personal development (training)
responsibility and a challenging job
Work life balance: working from home flexible working hours
A dynamic open and collaborative corporate culture
Well being initiatives : fruit fun room Yoga teambuilding days end-of-year dinner afterwork drinks ...
If you like running/jogging or even cycling to work we have shower facilities onsite!
A leading company with a strong sense of social responsibility (green team inclusion team charity work digital accessibility for all)
An attractive salary package commensurate with your experience (meal vouchers variable remuneration gift vouchers home working allowance mobile phone group insurances dental care...)

At AVIV we are an equal opportunities employer and an organisation where everyone is welcomed to be their authentic selves. We strongly encourage individuals with visible and non visible disabilities all educational backgrounds people from minority backgrounds those from the LGBTQIA community and parents and carers to apply. If you need reasonable adjustments at any point in the application or interview process or wish to discuss part time or flexible working requirements please let us your application please feel free to note which pronouns you use (For example - she/her/hers he/him/his they/them/theirs etc). Our ambition is to be the leading Employer in PropTech across Europe and this is a pivotal time to join us and unlock your perfect job!

Remote Work :

Employment Type :

Full-time

Were looking for a Senior Marketing Manager who is customer-obsessed data-informed and creatively driven.Youll play a key role in designing and executing marketing initiatives that make Immoweb top of mind for both consumers and professional partners connecting real insights with bold creativity to...

Were looking for a Senior Marketing Manager who is customer-obsessed data-informed and creatively driven.

Youll work across campaigns channels and teams to ensure that every action starts with the customer and ends with proof of impact.

KEY RESPONSIBILITIES:

Strategic support: Together with the Category Manager you decide the marketing strategy for your category. You own the planning budget and execution of the marketing campaigns and strategic initiatives that align with Immowebs growth objectives.
Campaign execution: You create and implement annual brand and product marketing plans aligned with performance and ROAS targets for your category.
Market & user insights: Collect analyze and interpret user data market trends and campaign metrics to support user-centric decisions for the category you are working on.
Performance tracking: Contribute to marketing analytics and reporting identifying optimization opportunities across channels.
Budget management: Support efficient budget allocation through measurement of marketing ROI and cost-effectiveness.
Brand consistency: Ensure coherence in brand positioning tone of voice and visual identity across all touchpoints.
Creative collaboration: Coordinate the production of compelling inspiring marketing materials that engage users and customers.
Cross-team collaboration: Work with performance marketing product sales customer care and design teams
Operational excellence: Support process improvement ensure media transparency and contribute to efficient marketing execution.
Culture & teamwork: Be an active contributor to an agile curious and collaborative marketing culture focused on innovation and continuous learning.

Qualifications :

ABOUT YOU:

Youre a customer-obsessed marketer who combines creative energy with analytical precision. You think in insights and take ownership from idea to impact.

7 years of marketing experience ideally across digital brand or performance marketing.
Excellent organizational and communication skills structured proactive and able to simplify complexity.
Creative and curious with a passion for storytelling content and building brands people trust and love.
Driven by customer insight you listen test and adapt until real user value is achieved.
Collaborative and confident in cross-functional environments; you thrive in fast-paced evolving contexts.
Experience in real estate marketplaces or tech is a strong plus.
Fluent in English (French or Dutch is a big plus).
Excited by innovation you explore Gen-AI and data-driven tools
Strong problem-solver and team player balancing bold thinking with disciplined execution.
You act like an owner decide fast and deliver hard because for you marketing isnt about activity its about impact.

Additional Information :

BENEFITS:

A professional and stimulating work environment
Opportunities for personal development (training)
responsibility and a challenging job
Work life balance: working from home flexible working hours
A dynamic open and collaborative corporate culture
Well being initiatives : fruit fun room Yoga teambuilding days end-of-year dinner afterwork drinks ...
If you like running/jogging or even cycling to work we have shower facilities onsite!
A leading company with a strong sense of social responsibility (green team inclusion team charity work digital accessibility for all)
An attractive salary package commensurate with your experience (meal vouchers variable remuneration gift vouchers home working allowance mobile phone group insurances dental care...)

Remote Work :

Employment Type :

Full-time

Key Skills

Digital Marketing
Marketing
Google Analytics
Pardot
HTML5
MailChimp
Marketing Automation
Salesforce Marketing Cloud
HubSpot
Responsys
Email Marketing
Social Media Management

Apply Now

About Company

AVIV Group

Le Groupe Aviv est le leader français des sites spécialisés en immobilier, regroupant des marques emblématiques telles que SeLoger, Meilleurs Agents, Logic-Immo, Belles Demeures, et Lux Residence. Notre mission est d'accompagner les professionnels de l'immobilier dans leur développeme ... View more

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