Marketing Technology Specialist Digital Learning at UT UTK

Marketing Technology Stack Management

• Manage day-to-day operations of the MarTech stack and oversee project execution.
• Serve as subject matter expert for platform research configuration and integration.
• Implement maintain and optimize tools such as Salesforce Data Cloud Salesforce Marketing Cloud and Google Analytics.
• Ensure seamless data flow and accurate tracking across systems including GTM.
• Collaborate with Marketing to align technology solutions with organizational goals.

Marketing Automation & Data Analytics

• Develop and refine automation workflows lead scoring and audience segmentation.
• Analyze data to identify trends surface insights and recommend optimizations.
• Manage Google tools (GTM GA4 Looker) to ensure consistent tagging and measurement.
• Establish and maintain standards for MarTech processes across Digital Learning.

Collaboration & Strategy Support

• Partner with marketing teams to enhance prospective student experiences through technology.
• Collaborate with analytics and technology teams to translate data into actionable strategies.
• Evaluate emerging tools and recommend improvements to the MarTech stack.
• Train colleagues on best practices and support technology adoption.
• Identify and resolve technical challenges proactively.

Required Qualifications

• Education:Bachelors degree in Marketing Business Information Systems or related field.
• Experience:
  • Five (5) or more years of experience in in marketing technology or digital marketing roles
  • Experience in higher education or progressively responsible MarTech positions.
  • Proven experience managing paid media tracking including UTMs and pixels.
  • Advanced proficiency with Google Analytics 4 (GA4) and Google Tag Manager (GTM).
  • Strong analytical problem-solving and communication skills.

Preferred Qualifications

• Experience:
  • Strong knowledge of CRM systems (Salesforce Slate).
  • Understanding of API integrations SQL and data flows between platforms.
  • Experience with server-side tagging.
  • Experience implementing and optimizing CDPs (Data Cloud).
  • Experience with SEO and web performance optimization.

Work Location

• Knoxville TN.
• This position does have the potential for a hybrid working capacity though candidates would need to be local to Knoxville

Compensation and Benefits

• UT market range: MR 14
• Find more information on the UT Market Range structurehere

Find more information on UT Benefitshere

Application Instructions

• For full consideration applicants must attach a letter of interest resume and the name address email and phone number of three professional references in addition to completing the applicant file to the Human Resources online application system DASH. This position does have the potential for a hybrid working capacity.
• Screening of applicants will begin immediately and continue until the position has been filled. DLUT

About The College/Department/Division

Digital Learning at UT is a unit charged with advancing UTs commitment to discovery creativity learning and engagement specifically for online learners. Using advanced and innovative technologies Digital Learning at UT will provide scalable solutions that enhance the online learning experience and reduce barriers to student access and success providing a tremendous impact to online learners across the state and the nation. At Digital Learning we want to be bold and impactful transforming the future of online education through innovative thinking and collaborative problem-solving. Join our dynamic and inclusive Digital Learning team where we take pride in teamwork excellence and a shared commitment to shaping the future through education and innovation.