Performance Marketing Manager

Living the vision of Advancing the business of healthcare today for a better tomorrow Medical Group Management Association (MGMA) works to perpetuate success throughout the healthcare industry as the premier association for professionals who lead medical practices. Since 1926 through data people insights and advocacy MGMA empowers medical group practices to innovate and create meaningful change in healthcare. We believe the future is what you make it and were here to support the people who are ready to make the world a better place. Tomorrow will be remarkable because MGMA is here to help.

The Medical Group Management Association (MGMA is looking for an Manager Performance Marketing to join our Denver/hybrid team.

The Performance Marketing Manager is responsible for bottom-of-funnel digital marketing strategy execution optimization and reporting across all product lines within the Medical Group Management Association (MGMA). This role focuses on generating qualified leads conversions and revenue through email acquisition campaigns paid media retargeting and landing page optimization while collaborating with cross-functional teams to ensure all campaigns are data-driven aligned with organizational goals and optimized to support MGMAs enterprise-wide growth initiatives.

This position drives measurable business KPIs through high-performing campaigns for the mid-size medical practice market. This includes developing executing and optimizing data-driven inbound and outbound marketing strategies designed to convert leads accelerate pipeline velocity and deliver revenue growth. By leveraging performance insights audience segmentation and targeted digital tactics the role ensures that every campaign directly contributes to achieving organizational goals.

Essential Functions:

• Develop execute and deploy plans and tactics for inbound and outbound marketing campaigns.
• Maximize and create strategic integrated marketing plans that encompass all available marketing channels including web email direct mail pay per click (PPC) social media placement and more.
• Work with the Marketing Department and cross-functional teams to ensure the timely and effective execution of data-driven marketing campaigns to support revenue growth. This includes planning for and managing content creation to support campaigns and drive response.
• Create implement and monitor budget ensuring that marketing goals and campaign targets are being met and within budget.
• Monitor analyze and report tactical results of all campaign channels and makes recommendations for campaign adjustments.
• Regularly reviews market/competitive research industry trends and campaign results to identify opportunities and threats keeping managers Marketing team members and product development teams informed of emerging trends.
• Create manage execute and report on automated marketing campaigns utilizing the marketing automation platform monitor dashboards and trends engagement and drive funnel advancement.
• Create update and manage webpages for specific business units utilizing website best practices.
• Positively impact the member/customer experience and campaign results by creating audience segmentation plans filters groups and distribution lists based on segmentation best practices for product and lead generation programs that minimizes marketing touch fatigue and opt-outs.
• Other duties as required and necessary to ensure the success of the organization.

Knowledge skills and abilities:

• Ability to consistently promote support work and act in a manner in support of MGMAs mission vision and values.
• Familiar with marketing best practices (branding digital design and direct marketing product marketing demand generation media placement and similar).
• Excellence in acquisition and retention best practices.
• Ability to write proofread and edit copy and creative content across different medium.
• Solid foundation in all aspects of campaign creation testing anaylsis and execution.
• Ability to understand workflow processes and technology systems within the marketing/sales cycle.
• Strong analytical skills with the demonstrated ability to track marketing campaign results cross-tab various data sources review data from different angles and make improvement suggestions.
• Excellent communication and written skills coupled with the ability to craft value propositions benefit outlines feature descriptions and other messages that resonate with various market segments.
• Ability to work effectively with a creative team to produce quality campaign materials.
• Adept with marketing automation systems such as Marketo.
• Technical problem-solving skills related to creating and updating landing/web pages emails reports list pulls and other campaign-focused components.
• Exceptional interpersonal skills even when working against deadlines in a fast-paced environment.
• Strong project management skills with the ability to juggle multiple projects simultaneously assimilate feedback from multiple stakeholders and adhere to tight deadlines.
• Ambitous life-long learner who strives for continuous improvement and advancement.
• Must have the ability to establish effective internal and external working relationships.
• Work smarter not harder mentality with a focus on what works and what doesnt.

Supervisory duties:

Direct supervisory responsibilities in accordance with the organizations policies and applicable laws. Responsibilities include interviewing hiring and training employees; coaching mentoring and providing guidance; planning assigning and directing work; setting goals appraising performance and recognizing achievements; addressing performance or behavioral issues; and resolving employee concerns.

Education:

• A Bachelors degree in Marketing Business Administration Communications or a related field is required.

Experience:

• Five (5) or more years in marketing campaign planning and execution role is required.
• Experience with inbound and outbound B2B marketing programs is preferred.
• Two (2) or more years of supervisory or leadership experience
• Association/membership marketing and event marketing is preferred.
• Healthcare experience is preferred.

An equivalent combination of education and experience may be substituted on a year for year basis.

Additional Requirements/Licenses/Certifications:

• Must have reliable transportation.
• Must have a valid drivers license.

Working environment:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Work is generally performed in an indoor professional office environment.
• W ill need to attend conferences and MGMA events around the country.
• This role routinely uses standard office equipment such as computers phones photocopiers fax machines and scanners.
• Regular predictable attendance is required.

Physical Activities:

The physical demands described here are representative of those that must be met by employees in this role to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job employee is regularly required to successfully interact and accurately exchange information using the following suite of verbal and non-verbal communication skills critical to expressing oneself and conducting professional interactions on behalf of the business:

• Ability to read write edit
• Ability to converse discuss convey
• Also includes interactive engagement with software applications computer graphics and the ability to conduct internet research.

While performing the duties of this job employee is regularly required to successfully navigate scenarios requiring the following observational abilities:

• Ability to perceive identify recognize
• Ability to detect determine discern judge
• Ability to assess estimate compare

This is a largely sedentary role so employee must be able to remain in a sedentary position while focusing for extended periods of time throughout the workday. Position also requires occasional movement inside the office to access file cabinets printers etc. This role may require setting up moving and configuring IT equipment including computers servers networking devices and peripherals.
While performing the duties of this job employee is regularly required to successfully navigate scenarios requiring the following operational abilities:

• Ability to operate PC/keyboard and other office productivity equipment
• Ability to position self to traverse/navigate around typical office setting
• Able to lift carry and move IT equipment and hardware up to 50 lbs occasionally.
• Able to reach bend kneel and work in various positions when installing or troubleshooting equipment
• Able to pull/push lift open/close grasp/manipulate and transport materials
• Ability to use hand and power tools for equipment installation and cable management

Why Work for Us:

MGMA prides itself on providing team members from all walks of life with an inclusive work environment and comprehensive benefits package including medical dental and vision coverage life insurance and both short- and long-term disability. We invest in our employees growth with a 401(k) plan featuring company match profit-sharing and professional development opportunities. We prioritize work-life balance through a hybrid work schedule an employee assistance program and a generous time off package which includes three weeks of vacation 80 hours of sick time and 11 paid holidays. From a flexible spending account and on-site fitness center to volunteer opportunities and tuition assistance MGMA is committed to giving employees a well-rounded and gratifying employment experience.

We are an equal opportunity employer. All applicants shall be considered according to their individual qualifications abilities experience and other employment standards. There will be no discrimination due to gender or gender identity race religion color national origin ancestry age disability sexual orientation veteran/military status or any other basis protected by applicable law.

MGMA does not engage in immigration sponsorship or relation assistance.

The application deadline is November 24 2025. This may be extended in the event additional time is necessary to receive a sufficient number of qualified candidates. The approximate salary range for this position is $85000 - $105000 depending on the skills education and experience of the candidate.

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