Influencer Manager, Mexico (12-month Fixed Term)

Mexico City - Mexico

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

The Community You Will Join:

The Airbnb Communications team helps drive earned visibility and cultural relevance for the brand delivering thoughtful campaigns that support direct traffic and brand love. As part of our influencer function youll work within a team that sits at the intersection of culture content and community leading locally resonant social-first campaigns that inspire and inform.

The Difference You will Make:

We are looking for a dynamic collaborative and creative Influencer Manager to execute Airbnbs influencer strategy in this role youll localize regional priorities and deliver best-in-class campaigns that connect Airbnb to culturally relevant conversations and communities.

Youll be responsible for managing day-to-day influencer execution: identifying and nurturing creator relationships leading campaigns end-to-end overseeing briefing and contracting and partnering closely with internal stakeholders and agency teams. This is a hands-on role for someone passionate and knowledgeable about the power of influencer marketing and knows how to translate brand objectives into content that is native thumb-stopping and earns influence not interrupts.

A Typical Day:

Execute local influencer campaigns aligned to regional and global priorities owning timelines creative execution and performance tracking
Build and manage strong relationships with creators - from up-and-coming talent to seasoned partners - to ensure authentic storytelling and long-term brand advocacy
Identify and vet influencers for brand and campaign fit across Instagram TikTok and YouTube ensuring inclusive culturally relevant casting
Identify potential opportunities for collaboration with key opinion formers including policy cultural and news influencers and third party validators and execute our new policy influencer program in Mexico
Draft clear strategic briefs that reflect campaign objectives key messages and content guidelines
Partner with legal and agency teams to draft and negotiate influencer contracts including deliverables usage rights paid media options exclusivity and payment
Collaborate with internal teams (PR policy social marketing legal and community) to ensure seamless campaign delivery
Manage all logistics for influencer stays or experiences - including vetting Host coordination credit/coupon approvals
Lead influencer onboarding and content reviews to ensure quality and alignment with Airbnb brand standards
Track influencer performance deliver regular updates to the regional team and support the creation of end-of-campaign reports across all social channels (with support from agency)
Work with the Marketing Affiliates team and regional influencer lead to align plans avoid duplication of efforts and maximize impact of our influencer campaigns
Partner with the policy team and policy comms manager to ideate and create strong reputation building campaigns through relevant key opinion leaders and political and economic influencers and industry expert
Stay plugged into culture and trends: bringing forward creator ideas campaign hooks and reactive opportunities in real time
Monitor performance using tools such as CreatorIQ and Sprinklr; partner with agency to optimize campaigns accordingly

Your Expertise:

57 years of experience in influencer marketing talent partnerships or social-first content strategy
A deep understanding of the creator landscape in Mexico and strong instincts on what content resonates and why
Proven ability to manage end-to-end influencer campaigns: from sourcing and briefing to contracting and performance analysis
Experience working with social platforms including Instagram TikTok and YouTube
Confident managing external agencies and multiple stakeholders across legal marketing and comms
Strong written and verbal communication skills; experience writing briefs and reviewing content
Comfortable with creator negotiations including deliverables usage rights and paid media
Familiarity with influencer marketing tools (CreatorIQ Sprinklr or similar) and reporting best practices
Able to juggle multiple campaigns creators and deliverables at once while maintaining high attention to detail
Passion for storytelling digital culture and brand building through the creator economy

Your Location:

Due to the nature of this position the successful applicant will need to be based in Mexico City Mexico to be able to conduct their work. If your position is employed by another Airbnb entity your recruiter will inform you what states you are eligible to work from.

Our Commitment To Inclusion & Belonging:

Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement and allow us to attract creatively-led people and to develop the best products services and solutions. All qualified individuals are encouraged to apply.

Required Experience:

Manager

The Community You Will Join:The Airbnb Communications team helps drive earned visibility and cultural relevance for the brand delivering thoughtful campaigns that support direct traffic and brand love. As part of our influencer function youll work within a team that sits at the intersection of cultu...