Job Description Summary
Step into the future of immersive technology. As Associate Director Innovation Lab MAVA youll lead the creation of cutting-edge XR and metaverse experiences that redefine how we connect with customers. From concept to delivery youll drive experimentation and innovation shaping the next generation of digital engagement at Novartis.
The Associate Director Innovation Lab MAVA supports the US Innovation Lab (iLab) a part of the Marketing Technology Product Management this role you will join a highly innovative and intrapreneurial group with a focus on accelerating experimentation of new and emerging technologies such as the metaverse and AR/VR. With a deep expertise in metaverse mobile XR (AR/ER/MR/VR) and app development you will help execute our MAVA Innovation Strategy and lead the experimentation and creation of innovative apps products and services aligned to Integrated Marketing and Novartis objectives.
We think differently here; we are constantly thinking about tomorrow and we are designing the future today. Your primary focus will be on the creation of XR compelling experiences and app development and management from new and emerging tech. You will lead the execution of proof of concepts through to solutions delivery lead cross-functional teams and foster a culture of learning and collaboration. This includes managing project delivery of features and enhancements by identifying analysing and mitigating risks and dependencies to achieve defined objectives.
Job Description
Key Responsibilities
Lead execution of XR app and metaverse solutions under the Innovation Labs MAVA vertical
Translate emerging tech concepts into impactful customer-facing experiences
Manage delivery of proofs of concept and MVPs using XR and mobile technologies
Identify and prioritize high-impact XR use cases aligned with brand objectives
Define KPIs and success metrics to evaluate innovation performance
Develop business cases and value frameworks to support new initiatives
Guide cross-functional teams and foster a culture of innovation and collaboration
Stay current on tech trends to inform product decisions and drive differentiation
Essential Requirements
Bachelors degree in Business Computer Science Information Technology Data Science or a related field
Minimum 7 years of experience in emerging tech and innovation management including XR and app development
At least 6 years in product management strategy innovation or consulting roles
Proven success in leading product development cycles from concept to scale
Strong communication skills to explain complex tech to large non-technical stakeholder groups
Ability to work in fast-paced ambiguous environments and drive cross-functional collaboration
Novartis is committed to building an outstanding inclusive work environment and diverse teams representative of the patients and communities we serve.
Skills Desired
Agility Cross-Functional Collaboration Customer Engagement Customer Experience Customer Insights Data Analytics Data Strategy Digital Marketing Marketing Strategy Media Campaigns Product Marketing Stakeholder Engagement Stakeholder Management Waterfall Model
Required Experience:
Director
Job Description SummaryStep into the future of immersive technology. As Associate Director Innovation Lab MAVA youll lead the creation of cutting-edge XR and metaverse experiences that redefine how we connect with customers. From concept to delivery youll drive experimentation and innovation shaping...
Job Description Summary
Step into the future of immersive technology. As Associate Director Innovation Lab MAVA youll lead the creation of cutting-edge XR and metaverse experiences that redefine how we connect with customers. From concept to delivery youll drive experimentation and innovation shaping the next generation of digital engagement at Novartis.
The Associate Director Innovation Lab MAVA supports the US Innovation Lab (iLab) a part of the Marketing Technology Product Management this role you will join a highly innovative and intrapreneurial group with a focus on accelerating experimentation of new and emerging technologies such as the metaverse and AR/VR. With a deep expertise in metaverse mobile XR (AR/ER/MR/VR) and app development you will help execute our MAVA Innovation Strategy and lead the experimentation and creation of innovative apps products and services aligned to Integrated Marketing and Novartis objectives.
We think differently here; we are constantly thinking about tomorrow and we are designing the future today. Your primary focus will be on the creation of XR compelling experiences and app development and management from new and emerging tech. You will lead the execution of proof of concepts through to solutions delivery lead cross-functional teams and foster a culture of learning and collaboration. This includes managing project delivery of features and enhancements by identifying analysing and mitigating risks and dependencies to achieve defined objectives.
Job Description
Key Responsibilities
Lead execution of XR app and metaverse solutions under the Innovation Labs MAVA vertical
Translate emerging tech concepts into impactful customer-facing experiences
Manage delivery of proofs of concept and MVPs using XR and mobile technologies
Identify and prioritize high-impact XR use cases aligned with brand objectives
Define KPIs and success metrics to evaluate innovation performance
Develop business cases and value frameworks to support new initiatives
Guide cross-functional teams and foster a culture of innovation and collaboration
Stay current on tech trends to inform product decisions and drive differentiation
Essential Requirements
Bachelors degree in Business Computer Science Information Technology Data Science or a related field
Minimum 7 years of experience in emerging tech and innovation management including XR and app development
At least 6 years in product management strategy innovation or consulting roles
Proven success in leading product development cycles from concept to scale
Strong communication skills to explain complex tech to large non-technical stakeholder groups
Ability to work in fast-paced ambiguous environments and drive cross-functional collaboration
Novartis is committed to building an outstanding inclusive work environment and diverse teams representative of the patients and communities we serve.
Skills Desired
Agility Cross-Functional Collaboration Customer Engagement Customer Experience Customer Insights Data Analytics Data Strategy Digital Marketing Marketing Strategy Media Campaigns Product Marketing Stakeholder Engagement Stakeholder Management Waterfall Model
Required Experience:
Director
View more
View less