CRM Specialist, CoBrand Boots UK

Closing Date:20th November
Location: Nottingham
Contract: Permanent
Recruitment Partner: Frankie McCallister-Lyas


Overview:

Sitting within the Customer Marketing team youll be responsible for developing the personalised marketing plan and managing the delivery of cobranded communications. Reporting to the Marketing Manager youll work cross functionally with internal and external stakeholders to deliver the best customer communications whilst driving real commercial results both directly through the communications and by developing stronger and more personalised opportunities for our cobranded activity. Its a busy role that requires a customer focused mind-set strong communication skills attention to detail and great organisation.

Were the team behind personalised creative and loyalty-driving campaigns that show our customers we truly know them. From engaging emails to dynamic in-app experiences we craft smart customer journeys that deliver the right message to the right person at exactly the right time.

Working closely with our brilliant data teams we use insights to anticipate customer needs surprise and delight them and highlight the most relevant of our amazing products and services. Were not just sending messages were building meaningful relationships that keep customers coming back.

The role sits in the health wellness and seasonal CRM team within Loyalty and delivering cobrand activity with a special focus on health and wellness

Key Responsibilities:

Responsible for creation ownership and delivery of cobrand activity across all business categories but with a proactive focus on health and wellness.
Working as a member of the healthcare marketing squad to collaborate with key stakeholders to create and respond to briefs based on business objective and need.
Review and analyse commercial and customer impact to define opportunities.
Assign KPIs and continually optimise the customer journeys based on KPI result.
Collaborate with the wider Customer Marketing team to inform the total customer experience.
Work reactively to facilitate the business asks and work at speed to meet commercial needs.

What youll need to have:

Have a background in marketing ideally with experience in CRM
Be a creative individual with a customer-first analytical mind set.
Have excellent relationship organisational and communication skills.
Be flexible happy to give something a go and contribute to lots of different work.

Why Boots:

At Boots we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all.

Our benefits:

Boots Retirement Savings Plan
Discretionary annual bonus
Generous employee discounts
Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
Flexible benefits scheme including holiday buying discounted gym membership life assurance activity passes and more.
Access to free 24/7 counselling and support through TELUS Health our Employee Assistance Programme.
We have a great range of benefits in addition to the above that offer flexibility to suit you - find out more at (Please note any salary estimates given on third-party sites are not provided or endorsed by Boots and may not be accurate)

Whats next:

If your application is successful our in-house recruitment team will be in touch to arrange an interview and to answer any initial questions you have. If you have not been successful on this occasion youll be notified by email.

Where a role is advertised as full-time we are open to discussing part-time and job share options during the application process. If you require additional support as part of the application and interview process we are happy to provide reasonable adjustments to help you to be at your best.

Keywords
Marketing Manager CRM Cobrand