Marketing Specialist, Conferences

The Marketing Specialist is responsible for the execution of multi-channel marketing campaigns to help the marketing leads achieve or exceed commercial & strategic goals for the global conferences within a culture focused on results accountability relevance innovation quality and speed to market.

Primary Responsibilities:

• Work with the Marketing leads in executing end-to-end marketing campaigns to drive audience acquisition revenue and retention across the global conference portfolio.
• Plan the campaign activities assigned to you based on the set-back schedule to deliver marketing campaigns on time to budget.
• Execute the campaigns effectively making sure that the campaign activities are well tracked and are seamlessly executed as per agreed planned in collaboration with the relevant stakeholders and marketing leads.
• Optimize the processes and look at innovative ways of optimizing the existing process create and follow best practices to maintain high quality standards and have a positive impact on campaigns.
• Utilize analytical tools to inform and identify the best channel mix and utilization to achieve commercial and strategic goals and the best possible ROI on campaign spend.
• Effectively manage internal & external stakeholders/partners to deliver campaigns.
• Be agile and flexible to deliver the best possible result and have a positive commercial impact on the global portfolios.
• Make sure you are working as a part of the team both regionally and globally to help achieve the larger marketing teams objectives.
  

Job Requirements:

• Graduation required; MBA is a plus.
• 2 years experience in Marketing with direct experience in marketing operations and/or working with the marketing center of excellence in the business to business environment.
• Experience and skills within integrated multi-channel marketing.
• Experience and skills of SEO SEM marketing analytics CMS and demand generation campaigns.
• Experience and skills in marketing automation and database driven marketing.
• Understanding of deriving analyzing and utilizing customer insight.
• Strong time management and project management skills including the ability to manage multiple projects and meet tight deadlines.
• Strong written/oral communication skills.

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