Digital Strategist Luxury

Digital Strategist - Luxury

Location: London (Hybrid)
Department: Strategy
Reports to: Head of Strategy & Chief Strategy Officer

Freelance capacity to start for initial 3 months with scope to go long term thereafter.

The Role

Were looking for a Digital Strategist
Luxury to join our growing London teamsomeone who knows the value of true insight and how to turn insight into impactful digital content that drives engagement across the full digital ecosystem.

Youll shape strategies that influence consumer perception and
drive business performance working across owned earned and paid channelsfrom Meta and Google to influencers partnerships and emerging platforms. Youll collaborate with creatives comms and performance specialists to ensure every idea lands with purpose and precision.

What Youll Do

Strategic Leadership

• Lead digital strategy across our luxury clients connecting business & brand ambition to measurable digital outcomes.

• Develop insight-led strategies that define how brands
  shows up across the digital landscape.

• Craft smart inspiring briefs that fuel creative ideas and inspiring content that drives perception change for luxury brands

• Act as a client partnerpresenting strategy clearly building trust and shaping long-term digital direction.

Channel & Ecosystem Strategy

• Design integrated strategies across paid owned and earnedincluding Meta Google YouTube TikTok and emerging platforms.

• Work closely with media partners to inform audience targeting creative testing and performance frameworks.

• Identify opportunities for influencer creator and partnership collaborations that drive brand credibility and reach.

• Lead content strategy with emphasis on digging deep into the origins of a product or category and constructing rich persuasive content
  experiences balancing storytelling engagement and performance.

Measurement & Growth

• Define the right KPIs for brand and performance campaigns ensuring creative and media are working toward shared outcomes.

• Partner with analytics teams to interpret results extract insights and evolve strategies based on evidence.

• Promote test-and-learn approaches keeping our clients at the forefront of digital innovation.

Collaboration & Mentorship

• Contribute to the strategic direction of the agency

• Bring energy curiosity and collaboration to every briefworking seamlessly with creative comms and performance teams.

What You Bring

• 610 years experience in digital or integrated strategyagency background essential.

• Minimum 3 years luxury experience and track record of initiating & creating rich brand content experiences.

• Strong understanding of how digital channels work together to build brands and drive performance.

• Hands-on experience with Meta Google YouTube TikTok influencers and partnerships.

• Confident using data and analytics to shape creative targeting and optimization.

• A passion for brands culture and the ever-evolving digital landscape.

• Excellent presentation and storytelling skillsable to simplify complexity and inspire clients.

Required Experience:

Senior IC