Global Media MarTech Manager
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Job Location:
Monthly Salary:
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
About Dyson
Dyson is a global technology company with engineering research design and testing operations in the UK Malaysia Singapore and the Philippines. Our global presence requires a robust and innovative approach to media and marketing technology to support our marketing ambitions.
Role Summary
The Global Media MarTech Manager is responsible for developing implementing and managing the global stack of marketing technologies supporting media activation measurement and optimisation. The role will ensure that Dyson leverages best-in-class marketing technology to deliver effective data-driven campaigns seamless customer journeys and transparent measurement across all digital channels and markets.
Key Responsibilities
Drive the strategic implementation and ongoing management of the global media MarTech stack including but not limited to: ad servers tag management DSPs DMPs GA4/Adobe Analytics and measurement solutions.
Partner with Global Media Digital Tracking Ecommerce Analytics and IT teams to assess business needs identify solutions and drive the adoption of MarTech platforms. Act as the voice of MarTech to make sure we deliver to markets what they need.
Oversee all digital media/marketing tracking requests and implementation progress on tickets
Support GEO/LLM efforts utilising existing MarTech and act as connecter to different Dyson functions
Manage relationships with external vendors agencies and technology partners ensuring Dysons interests are represented in commercial negotiations and ongoing account management.
Act as subject matter expert for global media measurement data privacy audience targeting and multi-channel media attribution ensuring solutions are compliant and futureproofed.
Oversee technology integrations with Dyson-owned and third-party platforms (e.g. CRM web app analytics) to optimize our media/marketing efforts.
Develop and deliver training documentation and best practices to local media and marketing teams.
Support in the coordination of media reporting and feedback for the development of new inhouse media reporting suite.
Monitor industry trends and emerging technologies proactively recommending innovations that drive competitive advantage.
Support the creation of clear measurement frameworks and ensure robust transparent media reporting.
Skills and Experience Required
8 years experience in media technology digital marketing or Martech roles ideally in a global matrix organisation.
In-depth understanding of the digital marketing ecosystem (media buying measurement adtech martech).
Hands-on experience with advertising technology platforms (e.g. GA4 Adobe Salesforce Marketing Cloud Shopify)
Strong project management skills with experience leading global technology rollouts.
Experience with web analytics and optimisation tools (e.g. Google Analytics Adobe Analytics A/B testing platforms).
Demonstrable ability to interpret marketing requirements and translate them into technology solutions.
Excellent vendor management and stakeholder engagement skills.
Up-to-date knowledge of data privacy regulations (GDPR CCPA etc.) and their impact on media and marketing technology.
Strong communicator able to simplify complex technical topics for non-technical stakeholders.
Dyson is an equal opportunity employer. We know that great minds dont think alike and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race colour religion national or ethnic origin sex sexual orientation gender identity or expression age disability protected veteran status or other any other dimension of diversity.
Required Experience:
Manager
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Google Docs
- Facebook Advertising
- Google AdWords
- Google Marketing Platform
- Google Ads
- Media Buying
- Media Planning
- Social Media Management
- DoubleClick
About Company
Dyson vacuum cleaners, hair dryers, hair straighteners, hair stylers, air purifiers, humidifiers, hand dryers and lighting. Shop at Dyson.com for free shipping and warranty.
