Sr Associate Digital Marketing

The Opportunity:

We looking for a  for a Senior Associate Digital Marketing with in the Mattel Creations DTC/Ecommerce team. The position will be reporting into Senior Manager DTC & Ecommerce. The candidate will be focused on execution of our paid media campaigns (Paid Search Paid Social etc) and Email Marketing for our DTC Brand Mattel Creations across UK and Germany and potential further markets in 2026. The role includes: in platform set-up of campaigns their optimization and reporting back to the Ecommerce team. This is a new capability we are creating in-house which in the past was managed by an external agency.

What Your Impact Will Be:

• Paid social (Meta TikTok) Paid Search (incl. PMAX Demand Gen) campaign management in UK and Germany other new markets once launched
• Managing Email marketing program incl. set up & reporting
• Partnering with regional and global Ecommerce team to optimise performance and priorities
• Providing creative insights to global team
• Tagging UTMs & Pixel set ups where required
• Google Analytics & Shopify campaign analysis

Qualifications :

What we offer:

• Competitive Base Salary
• Annual Bonus Scheme
• Private Healthcare & Dental schemes
• Pension plan co-funding (up to 10.5% company contribution)
• 25 days of annual leave plus 8 public holidays
• Paid sickness
• A variety of employee perks and discounts
• 4 days in office 1 day WFH
• Early finish on Fridays

What Were Looking For:

• 3 years digital marketing experience with at least 2 years hands-on execution of ecommerce paid search & paid social campaigns ideally optimised towards Sales Revenue and ROI
• Hands-on experience of digital platforms e.g. Google Ads Meta TikTok
• Email marketing knowledge experience in sending out email marketing campaigns. ESP knowledge e.g. Klaviyo (preferred)
• Personalisation / AB testing experience within Media.
• Analytical prowess to drive optimization of live campaigns in-house and with agency partners
• Highly self-motivated and proactive with an eye for detail
• Ability to independently manage multiple projects simultaneously and proactively drive toward results
• Collaborative style with ability to challenge existing norms and status quo
• Competent communicator
• Positive attitude. Someone who creates and fosters a positive team culture
• Adaptable/Flexible able to handle change
• Ability to Influence and drive best practices

Additional Information :

Dont meet every single requirement At Mattel we are dedicated to building a diverse and inclusive workplace so if youre excited about this role but your past experience doesnt align perfectly with every qualification in the job description we encourage you to apply anyway. You may be just the right candidate for this or other roles.

What Its Like to Work Here:
We are a purpose driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:

Mattel is a leading global toy company and owner of one of the strongest catalogs of childrens and family entertainment franchises in the world. We create innovative products and experiences that inspire entertain and develop children through play. We engage consumers through our portfolio of iconic brands including Barbie Hot Wheels Fisher-Price American Girl Thomas & Friends UNO and MEGA as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content gaming music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the worlds leading retail and ecommerce companies. Since its founding in 1945 Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.

Mattels award-winning workplace culture has been recognized by Forbes Fast Company Newsweek Great Place to Work TIME and more.

Visit us at  is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities females veterans military spouses individuals with disabilities and those of all sexual orientations and gender identities.

Remote Work :

No

Employment Type :

Full-time