Product Marketing Manager, Corporate Messaging

Freshworks is seeking a Product Marketing Manager Corporate Messaging to define and evolve the foundational messaging that powers our most visible narrativesfrom global keynotes and analyst briefings to vision decks strategic announcements and thought leadership. 

This is a high-impact senior individual contributor role for a strategic storyteller who excels at distilling complex ideas into simple resonant messaging that moves audiences across industries and regions. You will collaborate closely with product leaders executives communications teams brand and field leadership to shape the way the world understands Freshworks and our people-first AI platform. 

What Youll Own: 

Foundational Messaging & Narrative Development

• Build maintain and evolve Freshworks foundational messaging frameworksvalue propositions narrative pillars differentiation and customer proof points. 
• Own the central storytelling for major company moments: global events user conferences executive keynotes analyst briefings and strategic narratives. 
• Ensure cross-functional alignment by developing messaging guidelines and maintaining consistency across product field comms and global marketing. 

Executive & Event Storytelling

• Partner with Executive Communications and Brand teams to craft keynote scripts vision decks narrative documents and executive-level storytelling materials. 
• Shape the strategic messaging backbone for Freshworks top-tier events and flagship moments. 

Analyst & Market Narrative Alignment

• Support Analyst Relations with briefing materials positioning guidance and foundational messaging that strengthen our presence in major analyst reports and market evaluations. 
• Sharpen Freshworks narrative around AI customer service and experience-platform innovation with clear competitive differentiation. 

Strategic Story Mining

• Translate product roadmaps customer insights and market trends into storytelling opportunities that elevate Freshworks POV on the future of work CX and AI-powered experiences. 
• Identify and shape big-picture narratives that help Freshworks articulate where the category is goingand our role in driving that shift. 

Please note this is a hybrid role with onsite expectations of 3x/week (Tues - Thurs) from either our San Mateo CA or Bellevue WA office locations. 

Qualifications :

Ideal Candidate

You are a storyteller with a strategists mindsomeone who can see the big picture break it down simply and communicate it compellingly. 

You likely have: 

• 5-10 years of experience in product marketing corporate messaging strategic communications brand storytelling or executive communications (B2B SaaS preferred). 
• A proven ability to craft executive-level narratives keynote storylines and messaging frameworks. 
• Strong writing editing and communication skillscomfortable supporting leaders analysts events and high-visibility narratives. 
• Experience driving alignment across product field comms and global teams. 
• A knack for turning ambiguity into clarity structure and direction. 
• The ability to balance strategic thinking with hands-on execution. 
• Experience in AI/ML customer service platforms enterprise SaaS or analyst-facing messaging is a plus. 

What You Bring

• Exceptional narrative and messaging skills with a sharp instinct for simplicity. 
• Deep audience empathyable to translate complex ideas into meaningful stories. 
• Confidence shaping high-stakes narratives with executives and cross-functional partners. 
• A passion for storytelling that drives clarity consistency and business impact. 

Additional Information :

The annual base salary range for this position is $152000 - $200000. This role is also eligible for a target bonus. 

Compensation is based on a variety of factors including but not limited to location experience job-related skills and level. Bonus/equity may be available.

Freshworks offers multiple options for dental medical vision disability and life insurances. Equity ESPP flexible PTO flexible spending commuter benefits and wellness benefits are also offered. Freshworks also offers adoption and parental leave benefits.

At Freshworks we have fostered an environment that enables everyone to find their true potential purpose and passion welcoming colleagues of all backgrounds genders sexual orientations religions and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant richer environment that boosts the goals of our employees communities and business. Fresh vision. Real impact. Come build it with us.

Remote Work :

No

Employment Type :

Full-time