Manager of Demand Generation

Boston, NH - USA

Monthly Salary: Not Disclosed

Posted on: 15 hours ago

Vacancies: 1 Vacancy

Department:

Marketing

Job Summary

Were looking for our next Channel Champion to join the team as Manager of Demand Generation

About Channelscaler

Channelscaler is transforming how companies scale through their partners. Our AI-powered platform automates and simplifies partner engagement from onboarding and incentives to performance tracking helping vendors and partners grow faster together.

With one unified system companies manage their entire partner lifecycle with ease and clarity. Were building a category-defining company rooted in expertise empathy and innovation and were just getting started.

About the Role

As the Manager of Demand Generation reporting to the SVP of Marketing youll help drive our next stage of growth by improving how we design execute and optimize programs that generate qualified pipeline through account-based marketing (ABM) and other digital demand strategies focused on our enterprise prospects.

This is a hands-on role for a strategic operator someone who loves building and testing programs measuring impact and collaborating cross-functionally with sales customer success product and partner teams. This role is critical to Channelscalers growth strategy and will directly impact our ability to meet and exceed our FY26 ARR goals.

Responsibilities

In this role youll focus on delivering results that move both the team and company forward:

Build andrun an integrated demand generation engine
- Design and execute multi-channel campaigns that combine paid owned and earned tactics to drive awareness and pipeline
- Lead the account-based marketing motion from audience selection to orchestration to measurement and optimization
Optimize the full sales funnel
- Partner with Sales andRevOps to optimize the end-to-end funnel ensuring smooth lead handoff and accurate attribution
- Build and optimize automated nurture campaigns that convert segmenting by persona stage need state and engagement
- Continuously test analyze and improve conversion rates across each stage of the funnel
Collaborate cross-functionally
- Work closely with Product Marketing Customer Marketing and Content to align messaging and creative to buyer pain points
- Partner with Sales to align ABM programs to outbound efforts and feedback loops
Measure analyze and report
- Track performance across channels report on ROI CAC pipeline contribution and conversion rates

What Success Looks Like

Achieves or exceeds quarterly qualified pipeline generation goals
Delivers 35 pipeline-to-spend ROI across all paid and owned channels.
Improves MQL SQL conversion rates by 15% within the first two quarters.
Launches new ABM and partner marketing programs that contribute at least 20% of total pipeline.
Builds a repeatable reporting and attribution model that drives confident GTM decision-making.

Qualifications

Required:

5 years of B2B demand experience ideally in SaaS or technology environments
Proven experience building and scaling ABM programs with measurable pipeline impact
Hands-on experience in digital demand channels such as LinkedIn ads Google ads content syndication SEO retargeting
Experience with marketing automation and optimizing the lead flow and sales funnel
Strong analytical mindsetwith the ability to interpret campaign and channel data and make optimization decisions
A collaborative curious and proactive team players who loves testing learning and iterating

Preferred (nice to have):

Experience in channel ecosystem or partner-led GTM environments.
Familiarity with marketing attribution models and multi-touch campaign measurement.
Comfortable operating in a high-growth remote-first environment.

Location & Work Environment

Channelscaler is a remote-first company with team members across the U.S. Ireland India and the U.K.

For this role we prefer candidates based inthe U.S. EST time zone.
Minimal travel expected (10%-15% annually).

What We Offer

We thrive in a collaborative growth-oriented environment that values curiosity and ownership.

Competitive base salary and performance-based bonus or commission (where applicable)
25 days of paid time off annually
12 dedicated training days per year for professional development
Paid parental leave
Health insurance (PPO and HSA plan options)
401(k) match
Fully remote work environment with flexible hours
Annual team offsites and opportunities for in-person collaboration

Equal Opportunity Employer

Channelscaler is an equal opportunity employer. We believe that diverse teams create better outcomes. We celebrate diversity and are committed to creating an inclusive environment for all employees including those with disabilities. If you require a reasonable accommodation to complete any part of the application or perform the essential functions of the job please contact .

This role is critical to Channelscalers growth strategy and will directly impact our ability to meet and exceed our FY26 ARR goals.

Required Experience:

Manager

Were looking for our next Channel Champion to join the team as Manager of Demand GenerationAbout ChannelscalerChannelscaler is transforming how companies scale through their partners. Our AI-powered platform automates and simplifies partner engagement from onboarding and incentives to performance t...