Global Head of Organic Discovery, Square

Since we opened our doors in 2009 the world of commerce has evolved immensely and so has Square. After enabling anyone to take payments and never miss a sale we saw sellers stymied by disparate outmoded products and tools that wouldnt work together.

So we expanded into software and started building integrated omnichannel solutions to help sellers sell online manage inventory offer buy now pay later functionality book appointments engage loyal buyers and hire and pay staff. Across it all weve embedded financial services tools at the point of sale so merchants can access a business loan and manage their cash flow in one place. Afterpay furthers our goal to provide omnichannel tools that unlock meaningful value and growth enabling sellers to capture the next generation shopper increase order sizes and compete at a larger scale.

Today we are a partner to sellers of all sizes large enterprise-scale businesses with complex operations sellers just starting as well as merchants who began selling with Square and have grown larger over time. As our sellers grow so do our solutions. There is a massive opportunity in front of us. Were building a significant meaningful and lasting business and we are helping sellers worldwide do the same.

The Role

The Square Organic Discovery team is a hyper-effective integrated growth engine. As the Global Head of Organic Discovery you will lead the strategic vision of our organic search portfolio inclusive of AEO/GEO to engage sellers through acquisition. You will be responsible for driving search visibility quality traffic and ultimately revenue growth as we navigate the changing nature of consumer behavior market landscape and the broadening definition of search. This role requires team leadership strong XFN partnership and deep expertise with a strong emphasis on performance experimentation and continuous optimization.

This position offers a unique opportunity to lead organic discovery into its next chapter. You will diversify our organic channel mix testing into new channels and tactics to capture demand beyond traditional Google search. You will drive strategy establish clear priorities bring that vision to life and achieve measurable outcomes. Your leadership will lead to effective acquisition thereby enhancing seller success and benefiting both our sellers and Square.

You Will

• Own global organic discovery strategy inclusive of and beyond traditional search to drive sustainable revenue growth; channels include Google YouTube TikTok Amazon and Reddit
• Drive measurable search visibility/ranking and traffic through strategies and tactics that align Square content topics and solutions with seller expectations and behaviors
• Ensure foundational excellence across our site with a deep focus on technical integrity and semantic relevance creating a web experience thats optimized for discoverability and long-term growth
• Proactively manage and optimize strategic roadmap maximizing impact strengthening operations and allocating resources effectively
• Ensure channel orchestration for a cohesive integrated experience in partnership with Paid
• Lead mentor and inspire a team of experts as well as agencies and partners with clarity urgency and high expectations
• Partner with Marketing Analytics and Data Science to improve and evolve measurement frameworks for organic discovery measuring visibility engagement and conversion across funnel stages including emerging AI-driven search experiences
• Partner with global and regional leads to tailor approaches by market and audience bringing Squares value proposition effectively to our sellers
• Build and nurture partnerships with stakeholders business leaders and cross-functional teams organic social paid content web retail operations data science and analytics

You Have

• 10 years of experience in SEO and organic growth with deep expertise across technical SEO content strategy and the evolving search landscape (AEO GEO AI-driven and multimodal search)
• 5 years in marketing leadership with experience managing a team of specialists
• Deep understanding of search engine mechanics (e.g. crawling indexing ranking systems) and the evolving discovery ecosystem (e.g. AI-driven search ecommerce platforms multimodal and entity-based discovery)
• Knowledge of web production processes including scoping asset readiness implementation QA and deployment
• Strong analytical mindset with understanding of marketing attribution and full funnel optimization
• Experience communicating and influencing at all organizational levels including C-Suite

Were working to build a more inclusive economy where our customers have equal access to opportunity and we strive to live by these same values in building our workplace. Block is an equal opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and fair chance ordinances. We believe in being fair and are committed to an inclusive interview experience including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter who will treat these requests as confidentially as possible. Want to learn more about what were doing to build a workplace that is fair and square Check out our ID page.

Required Experience:

Director