Head of Growth Marketing, Research

London - UK

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

Head of Growth Marketing Research

Prolific

At Prolific our marketplace is rooted in academia and that commitment runs deep. Alongside our work to accelerate the future of AI were continuing to redefine how the world conducts academic research.

What started as a research-driven idea has evolved into the worlds most trusted infrastructure for human data. Today tens of thousands of researchers from top universities across the globe rely on Prolific to power their work from peer-reviewed studies to the next generation of technological breakthroughs.

Were doubling down on our mission to serve the academic community deepening relationships building smarter tools and making high-quality human data more accessible than ever.

The role

Were looking for a Growth Marketing Leader to lead our embedded marketing team within Prolific for Research responsible for building awareness and driving growth throughout the marketing funnel. As the marketing lead within the Research vertical youll be responsible for both team leadership and strategic oversight of demand generation initiatives working closely with the broader Research go-to-market team including sales customer success research and product marketing to ensure aligned execution across the funnel.

What youll be doing in the role

Build lead and develop the embedded marketing team supporting Prolific for Research including hiring performance management and career development
Own the overall growth strategy and performance for Research offerings ranging from self-serve PLG tactics to ABM-led enterprise growth
Champion new demand tactics and technologies building a culture of experimentation and learning
Own team budget and performance metrics (MQLs SALs pipeline contribution ROI) with clear accountability frameworks
Design and oversee the delivery of campaigns across customer touch points tailoring messaging and content to key use cases personas and buying stages.
Coordinate with other marketing teams to bring relevant content online&offline experiences and lifecycle marketing into your demand playbook
Build the Research brand identity - bringing strong vertical-specific opinions while collaborating with central teams to ensure brand cohesion and secure resources
In collaboration with our product marketing and GTM teams deeply understand the opportunities in customer journey segmentation and market trends to drive growth in new markets
Serve as the marketing leader within the Research vertical senior leadership team and communicate progress clearly and frequently with internal stakeholders

What youll bring to the role

Proven leadership experience building and developing marketing teams with a track record of coaching mentoring and scaling team capabilities in a matrix organization
Strategic ABM expertise - experience designing and overseeing B2B demand generation and ABM programs ideally in academic or user/market research or adjacent spaces
Channel ownership - Strong grasp of growth levers across paid media intent data outbound orchestration conversion optimization and lifecycle marketing
Team orchestration skills - ability to coordinate cross-functional resources manage stakeholder expectations and drive results through influence and collaboration
Executive communication capabilities - comfortable presenting to senior leadership translating complex performance data into actionable insights and strategic recommendations
Player/coach mindset - able to set vision and strategy while setting a high bar for execution both by directly owning projects and guiding your teams output
Data-driven leadership approach - setting team KPIs establishing performance frameworks and using insights to drive team strategy and individual development
Ship to learn - Experience operating in fast-paced ambiguous environments where you can balance team stability with rapid experimentation and iteration

Why Prolific is a great place to work

Weve built a unique platform that connects researchers and companies with a global pool of participants enabling the collection of high-quality ethically sourced human behavioral data and feedback. This data is the cornerstone of developing more accurate nuanced and aligned AI systems.

We believe that the next leap in AI capabilities wont come solely from scaling existing models but from integrating diverse human perspectives and behaviors into AI development. By providing this crucial human data infrastructure Prolific is positioning itself at the forefront of the next wave of AI innovationone that reflects the breadth and the best of humanity.

Working for us will place you at the forefront of AI innovation providing access to our unique human data platform and opportunities for groundbreaking research. Join us to enjoy a competitive salary benefits and remote working within our impactful mission-driven culture.

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By submitting your application you agree that Prolific may collect your personal data for recruiting and global organization planning. Prolifics Candidate Privacy Notice explains what personal information Prolific may process where Prolific may process your personal information its purposes for processing your personal information and the rights you can exercise over Prolific use of your personal information.

Required Experience:

Director

Head of Growth Marketing ResearchProlificAt Prolific our marketplace is rooted in academia and that commitment runs deep. Alongside our work to accelerate the future of AI were continuing to redefine how the world conducts academic research.What started as a research-driven idea has evolved into the...