Marketing Brand Manager

Billings, MT - USA

Monthly Salary: Not Disclosed

Posted on: 18 hours ago

Vacancies: 1 Vacancy

Job Summary

Key Activities/Responsibilities:

BRAND MANAGEMENT

STRATEGIC PLANNING: Development of annual brand plan(s) with Marketing Director and product management input that
establishes priorities campaigns timelines and budgets for annual execution in support of the AOP targets. Monitor track and report
KPIs of on a monthly basis and keep the timeline on schedule and projects on budget. Adapt this plan as needed to reflect changing
priorities.
TRADE SHOWS: Analyze and recommend most impactful shows for brand(s). Work with product management on trade show
product and message decisions. Provide recommendations on use of Tradeshows versus other marketing strategies.
ADVERTISING/LITERATURE DEVELOPMENT: Work with in-house staff and/or outside advertising agencies to develop new
creative collateral for brand(s). Develop and maintain of photo library for brand(s).
VIDEOS: Oversee development of company sales videos including script writing and production.
MEDIA: Develop balance of digital and traditional advertising to support key brands. Understand trade publications and
recommend annual advertising schedule. Work with agency consultant on media placement recommendations. Utilize digital media
where applicable.
PUBLIC RELATIONS: Supervise press release writing and distribution for your brands. Identify agency resource(s) with strong
writing abilities and understanding of our business. Develop feature stories for the trade press supplying outside editors/ resources
with application stories and other appropriate material. Develop and maintain a company press kit and media mailing lists.
SOCIAL MEDIA: Manage brands social media presence organically and through Elevate platform. Develop social media plans
based on research and listening to take advantage of appropriate social media outlet.

ADMINISTRATION:

Provide input to and participate in annual budgeting process for each brand supported. Authorize and process purchase
requisitions and invoices for services purchased for each brand supported.
Provide ad hoc support for other product line marketing initiatives which may include: Website Strategy Social Media / Elevate /
Leverage Employee Network Service / Training Promotion Video PR & Media Outreach and Key Event participation.
Work with ESG marketing and product management team to develop and deliver contactless sales training and collateral
materials for identified brands.
Performs other duties assignments and special projects as assigned

Required Experience:

Manager

Key Activities/Responsibilities:BRAND MANAGEMENTSTRATEGIC PLANNING: Development of annual brand plan(s) with Marketing Director and product management input that establishes priorities campaigns timelines and budgets for annual execution in support of the AOP targets. Monitor track and report KPIs o...

Key Activities/Responsibilities:

BRAND MANAGEMENT

STRATEGIC PLANNING: Development of annual brand plan(s) with Marketing Director and product management input that
establishes priorities campaigns timelines and budgets for annual execution in support of the AOP targets. Monitor track and report
KPIs of on a monthly basis and keep the timeline on schedule and projects on budget. Adapt this plan as needed to reflect changing
priorities.
TRADE SHOWS: Analyze and recommend most impactful shows for brand(s). Work with product management on trade show
product and message decisions. Provide recommendations on use of Tradeshows versus other marketing strategies.
ADVERTISING/LITERATURE DEVELOPMENT: Work with in-house staff and/or outside advertising agencies to develop new
creative collateral for brand(s). Develop and maintain of photo library for brand(s).
VIDEOS: Oversee development of company sales videos including script writing and production.
MEDIA: Develop balance of digital and traditional advertising to support key brands. Understand trade publications and
recommend annual advertising schedule. Work with agency consultant on media placement recommendations. Utilize digital media
where applicable.
PUBLIC RELATIONS: Supervise press release writing and distribution for your brands. Identify agency resource(s) with strong
writing abilities and understanding of our business. Develop feature stories for the trade press supplying outside editors/ resources
with application stories and other appropriate material. Develop and maintain a company press kit and media mailing lists.
SOCIAL MEDIA: Manage brands social media presence organically and through Elevate platform. Develop social media plans
based on research and listening to take advantage of appropriate social media outlet.

ADMINISTRATION:

Provide input to and participate in annual budgeting process for each brand supported. Authorize and process purchase
requisitions and invoices for services purchased for each brand supported.
Provide ad hoc support for other product line marketing initiatives which may include: Website Strategy Social Media / Elevate /
Leverage Employee Network Service / Training Promotion Video PR & Media Outreach and Key Event participation.
Work with ESG marketing and product management team to develop and deliver contactless sales training and collateral
materials for identified brands.
Performs other duties assignments and special projects as assigned

Required Experience:

Manager

Key Skills

Business Development
Graphic Design
Communication Strategies
CRM
Online
Market Research
Project Management
SEO
Content Marketing
Facebook
ROI
Creative concepts
Actionable Insights
KPI
Analytics

Apply Now

About Company

Federal Signal Openings

Federal Signal Corporation (NYSE: FSS) provides products and services to protect people and our planet. Founded in 1901, Federal Signal is a leading global designer and manufacturer of products and total solutions that serve municipal, governmental, industrial and commercial customers ... View more

View Profile View Profile

AI AutoApply

Apply to 100+ jobs with one click