Marketing and Promotions Manager

Marketing and Promotions Manager

The Missoula PaddleHeads under the umbrella of Big Sky Professional Baseball LLC. has a vision to grow our brand to achieve our mission: create a delightful customer experience that brings fans back time and time again deepen our value to the community so we can harness our loyalty for public good and stand as a centerpiece for everything baseball for our good neighbors in Western Montana.

The Marketing and Promotions Manager will help grow the PaddleHeads brand through the strategic planning management and execution of all things marketing and promotions for the franchise. A successful candidate will be a strategic thinker motivator of people and ideas and team collaborator. This person has a desire to be part of a dynamic front office has an interest in the business of sports and has previous experience planning and generating marketing and promotional campaigns in all forms.

The ideal candidate will be innovative in their approach and passionate about extending our reach into the community through out-of-the box digital strategies in addition to using traditional marketing platforms and co-placement strategies with sponsors and vendors to drive awareness purchasing behavior and brand loyalty.

This is a full-time role at the home office in Missoula but also requires someone who is able to contribute to the operational components at the ballpark when were in the active baseball and event season and contributes to the overall financial success of the franchise through their responsibilities.

Core Duties and Responsibilities:
Collaborate with the PaddleHeads Front Office team to grow revenues produce
positive margins increase ticket sales and event show rates and help the franchise
make its overall financial goals.
Oversee the creation of the PaddleHeads Marketing Strategic Plan with respect to all
things PaddleHeads Social Media SEM Traditional Guerilla Marketing strategies and
PaddleHeads Post.
o Drive the creation and implementation of the PaddleHeads overall marketing
strategy and plan: organize and lead the creation of budget schedule ad copy
& creative content to develop the highest impact for all things PaddleHeads
marketing.
o Oversee the management of current PaddleHeads Social Media strategy and
accounts (Twitter Instagram Facebook and Tik Tok) to be best-in-class
including oversight of: post scheduling creation of engaging organic content
(photo and video) targeted paid ads to drive fan engagement and the
evaluation of each campaign and strategy with metrics.
o Oversee manage curate and organize all PaddleHeads creative content
including photos and videos and work with PaddleHeads front office members
on the use of that creative content.
o Partner with the PaddleHeads front office members to execute campaigns that
drive all PaddleHeads business initiatives (Ticketing Retail Promotions
Baseball Ops non-PaddleHeads Events etc.). This includes helping develop
and implement the overall marketing strategy for Big Sky Pro Baseball LLCs
retail initiatives with the PaddleHeads Post and Outpost.
o Develop and manage co-marketing strategies with influential Missoula
businesses influencers to generate community wide brand loyalty
Oversee implementation of our Marketing Strategic Plan through the hiring and
management of staff and vendors to execute all things in the plan effectively and
within budget.
o Oversee the creation and execution of creative content to drive brand
awareness communicate community value and drive consumer buying
behavior through the implementation and measurement of a year-round
marketing campaign that leverages digital media platforms to engage current
fans and create new PaddleHeads fans.
o Hire and manage internal and external specialists in the areas of creative
content SEM Marketing Social Media Advertising Advertising Campaigns
Video content and other areas needed to implement overall marketing
strategy and plan.
o Oversee and manage the PaddleHeads Newsletter and Direct Marketing to
subscribers and customers of the PaddleHeads. This includes data collection
and mining our operating systems to reach our customer base through
consistent updates a defined strategy and management of campaigns to
segmented audiences.
o Oversee the management of through consistent content
updates webpage page creation optimization of SEO
Oversee the creation of the PaddleHeads Promotional Strategic Plan of year-round
entertainment and fan engagement that focuses on ballpark entertainment
promotions and PaddleHead Productions through social media digital marketing
and in-stadium marketing.
Oversee Promotional Strategic Plan Implementation through the hiring and
management of game and event staff to execute the plan effectively.
o Hire and Manage a Seasonal Entertainment and Promotions Specialist that
has the following responsibilities:
- Oversee the overall operation of all promotions at Ogren Park
Allegiance Field including in-season baseball games and all
PaddleHead Production events.
- Create manage and execute teams Game Script for all home games
and all PaddleHead Production events.
- Utilize the videoboard and all production equipment to create great
entertainment and sponsorship value at all home games andPaddleHead Productions.
-Hire and manage a quality in-season staff to support all
entertainment and promotional operations. Including Press Box staff;
PA sound videoboard camera operators Mascot & Promotions
Team (In-Stadium & Community Outreach) and hold them to the
standards of a best-in-class entertainment.
- Activation of in-stadium contract sales deliverables during home
games and PaddleHead Productions through all aspects of event
production while focusing to balancing best in class entertainment
with partnership development.
Oversee the creation of the PaddleHeads Public Relations Strategic Plan with respect
to all Public Relations with Big Sky Professional Baseball the PaddleHeads season and
the management of Ogren Park Allegiance Field and its events.
Oversee Public Relations Strategic Plan implementation through the hiring and
management of vendors staff and community partners.
o Oversee the successful execution of the PaddleHeads Live Broadcast Stream
each night by ensuring video quality is up to par and everything is running
smoothly with MLB Partner league standards. This includes the
implementation of Sponsor activations for the broadcasts.
o Highlight the community value of the Missoula PaddleHeads brand for issue
awareness fundraising and community engagement for the underserved
population and youth.
o Oversee the strategy and implementation of PaddleHeads Insider.
o Oversee the teams media distribution list and lead the production of press
releases updating the local media on the whats happening around the
franchise.

Qualifications Experience and Skill Set Requirements
Experience as a Marketing manager for a business or company required.
Previous Experience running the Marketing for a Venue or an Event in either the
Sports or Entertainment Management Field preferred.
A demonstrated understanding of Marketing concepts in: Social Media SEM
Traditional Media Guerilla Marketing strategies and Website/App management
expected.
Experience managing and/or overseeing Marketing firms and/or specialists in the
world of creative or video productions expected.
People management experience in a business setting.
Ability to work in a fast-paced environment managing multiple tasks
simultaneously.
Excellent communication and interpersonal skills to interact with all levels of staff
and partners.
Strong organizational skills and attention to detail.
As needed ability to work long hours including evenings weekends and holidays.
Compensation and Benefits
Competitive Salary Based on Experience.
Health Insurance Plan Option
Bonus Structure
Simple IRA Option

To Apply
Interested candidates can send their interest to
No phone calls please.