Senior Manager, Paid Brand Media
Share
Job Location:
San Leandro, CA - USA
Yearly Salary:
$ 135000 - 145000
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
About the Role
We are seeking a strategic and hands-on Senior Paid Brand Media Manager to oversee planning execution and optimization of select upper-funnel paid media campaigns. This role will focus on driving brand awareness consideration and demand across both eCommerce (DTC) and wholesale/retail channels.
This role will manage traditional brand media (TV streaming TV out-of-home audio) as well as emerging and ancillary digital channels (programmatic display Reddit audio streaming and more). The ideal candidate will be adept at translating brand strategy into effective multi-channel media campaigns that engage target audiences and build brand equity. This role will work closely with the brand digital content paid social analytics and creative teams.
Youll Make a Difference By
- Leading planning and execution of upper-funnel paid brand media campaigns across TV streaming TV radio/audio billboards/OOH programmatic display and ancillary channels.
- Partnering with brand marketing creative eCommerce and wholesale teams to ensure media activations support both direct-to-consumer and retail/wholesale objectives.
- Managing external media agencies and platform partners ensuring campaigns deliver on performance metrics budget efficiency and brand goals.
- Analyzing and reporting on campaign effectiveness leveraging brand lift studies reach/frequency and media mix modeling to optimize spend.
- Staying ahead of media industry trends piloting new opportunities and evaluating new platforms to expand reach and relevance with key audiences.
- Collaborating with director to manage media budgets forecasts and reconciliations.
- Mentoring cross-functional team members fostering growth and best practices in brand media.
- Other duties as assigned.
About You
- 68 years of experience in paid media planning and buying with expertise across both traditional and digital channels.
- Strong background in upper-funnel/brand media; proven success driving brand awareness and demand.
- Experience managing large media budgets and agency relationships.
- Familiarity with brand lift studies MMM and other measurement tools for upper-funnel campaigns.
- Ability to balance brand-building with performance goals supporting both DTC and wholesale growth.
- Strong communication presentation and cross-functional collaboration skills.
- Proven ability to evaluate and test emerging media opportunities.
- Bachelors degree in Marketing Communications Business or related field (MBA a plus).
About Ariat
Ariat is an innovative outdoor global brand with roots in equestrian performance. We develop high-quality footwear and apparel for people who ride work and play outdoors and care about performance quality comfort and style.
The pay range for this position is $135000.00-145000.00 per year.
The salary is determined by the education experience knowledge skills and abilities of the applicant internal equity and alignment with market data for geographic locations. Ariat in good faith believes that this posted compensation range is accurate for this role at this location at the time of this posting. This range may be modified in the future.
Ariats holistic benefits package for full-time team members includes (but is not limited to):
- Medical dental vision and life insurance options
- Expanded wellness and mental health benefits
- Paid time off (PTO) paid holidays and paid volunteer days
- 401(k) with company match
- Bonus incentive plans
- Team member discount on Ariat merchandise
Note: Availability of benefits may be subject to location & employment type and may have certain eligibility requirements. Ariat reserves the right to alter these benefits in whole or in part at any time without advance notice.
Ariat will consider qualified applicants including those with criminal histories in a manner consistent with state and local laws. Ariat is an Equal Opportunity Employer and considers applicants for employment without regard to race color religion sex orientation national origin age disability genetics or any other basis protected under federal state or local law. Ariat is committed to providing reasonable accommodations to candidates with disabilities. If you need an accommodation during the application process email
Please see our Employment Candidate Privacy Policy at to learn more about how we collect use retain and disclose Personal Information.
Please note that Ariat does not accept unsolicited resumes from recruiters or employment the absence of a signed Agreement Ariat will not consider or agree to payment of any referral compensation or recruiter/agency placement the event a recruiter or agency submits a resume or candidate without a previously signed Agreement Ariat explicitly reserves the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency. Any unsolicited resumes including those submitted directly to hiring managers are deemed to be the property of Ariat.
Required Experience:
Senior Manager
Key Skills
- Digital Marketing
- Marketing
- Management Experience
- Profit & Loss
- Analysis Skills
- Microsoft Powerpoint
- Market Research
- Project Management
- Product Management
- P&L Management
- Product Development
- Branding
About Company
Ariat is a performance footwear and clothing brand with an emphasis on technology and innovation. Shop our newest Western, Work, English, and Outdoor styles now.
