Senior Marketing Manager

Main Responsibilities 

1. Strategy & Marketing Leadership 

Develop and execute a comprehensive marketing strategy aligned with business objectives: growth brand awareness acquisition and retention. 

Define performance indicators (CAC MQL ROI web engagement conversion). 

Build a clear and measurable media plan: budget allocation forecasted returns dashboards. 

Work closely with the Finance Department to justify every dollar invested with tangible results. 

 2. Acquisition & Performance 

Design and manage Google Ads YouTube Ads and LinkedIn Ads campaigns including tracking targeting and ongoing optimization. 

Implement complete conversion funnels (landing pages nurturing HubSpot workflows). 

Oversee lead qualification with the Sales Department and measure the marketing-to-sales conversion rate. 

Support the Sales team with HubSpot Sequences creation. 

Foster a culture of continuous experimentation (A/B testing UX optimization budget adjustments per channel based on performance). 

3. Visual Creation & Content 

Supervise art direction and multimedia content production: images videos case studies testimonials newsletters etc. 

Be able to personally create or edit professional visuals (Adobe Suite Canva Pro After Effects Premiere). 

Maintain brand consistency across all media (web social networks events print). 

Coordinate external providers or creators when necessary ensuring quality and consistency of the final deliverable. 

4. Website & Digital Tools 

Manage the update and evolution of the website (Webflow) with solid knowledge of CSS/HTML to modify or create modules. 

Develop high-performing landing pages linked to acquisition campaigns. 

Ensure light maintenance SEO technical performance and HubSpot form integrations. 

Measure website impact on conversion and user behavior (GA4 Search Console Hotjar). 

5. Analysis & Reporting 

Set up automated dashboards (HubSpot Google Data Studio Looker). 

Produce concise monthly reports on overall and channel performance. 

Identify improvement levers and recommend corrective actions. 

Provide management with a clear vision of ROI and 612 month projections. 

Qualifications :

Profile Sought 

6 to 10 years of experience in B2B marketing ideally within a tech SME SaaS or digital agency. 

Strong command of HubSpot Webflow Google Ads GA4 LinkedIn Ads SEO/SEM Photoshop Premiere After Effects and Data Studio. 

Solid understanding of design visual storytelling and branding. 

Ability to plan execute and measure autonomously. 

Analytical creative and results-driven mindset. 

Strong interest in proptech immersive technologies or interactive 3D. 

Objectives After 6 Months 

Profitable and recurring marketing campaigns with a measurable acquisition cost. 

High-performing website aligned with the content strategy. 

Qualified lead pipeline primarily generated through marketing. 

Strong and coherent LinkedIn presence. 

Quarterly reports demonstrating the marketing teams direct contribution to sales. 

Bonus Skills 

Motion design tools (After Effects CapCut Pro Runway). 

Advanced Webflow (animations interactions CMS collections). 

Automation between HubSpot Google Ads and CRM. 

Experience in an international or multilingual environment (FR/EN). 

Additional Information :

Company Benefits 

Creative motivated and dynamic team. 

Competitive salary. 

Hybrid work model (remote and in-office). 

Group insurance (life health disability dental vision health account) after 3 months. 

Employer RRSP contribution after 3 months. 

Telemedicine services after 3 months. 

4 weeks of paid vacation (includes 1 week during the holidays 5 flexible days and 2 weeks of vacation). 

Working Conditions 

Salary: To be discussed based on education and experience. 

Status: Permanent full-time (40 hours/week). 

Schedule: Daytime flexible hours. 

Start date: As soon as possible. 

Right to Work in Canada 

You must be legally authorized to work in Canada at the time of the job offer. Proof of eligibility may be required. 

Equal Opportunity 

We are committed to employment equity and encourage individuals from designated groups to apply. 

Language Requirement 

Proficiency in English is required as the candidate will interact directly with many English-speaking clients outside Quebec. 

Employment type: Permanent full-time Work schedule: Monday to Friday Languages: 

French (required) 

English (required) 

Workplace: Hybrid remote in Montreal QC 

Remote Work :

No

Employment Type :

Full-time