Area Director of Sales
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Job Location:
Patrick County, VA - USA
Monthly Salary:
Not Disclosed
Posted on:
12 hours ago
Vacancies:
1 Vacancy
Job Summary
The Area Director of Sales for The Lodge at Primland and The Dunlin serves as each resorts master storyteller and crafting the connections that bring guests through our doors. This role blends strategy with imagination turning market insights into thoughtful plans and forging partnerships that help the resorts shine in every season. With a talent for inspiring teams and a knack for uncovering new opportunities the Area Director of Sales ensures our offerings reach the right guests at the right time while elevating each resorts presence in the broader hospitality landscape.
Develops and executes strategic sales plans to drive revenue across all resort market segments.
- Leads mentors and supports the sales and events team to achieve and exceed hotel revenue goals and departmental performance goals.
- Identifies new business opportunities and builds strong relationships with key accounts partners and market influencers to grow market share
- Analyzes market trends competitive data STR reports and demand patterns to adjust sales strategies and optimize performance.
- Oversees the preparation of proposals contracts and presentations to secure group corporate social and leisure business.
- Collaborates with marketing revenue management and operations to align strategies and maximize overall resort profitability.
- Supports sales managers in budget planning and execution of representing the resort(s) at trade shows networking events and sales missions to enhance brand visibility.
- Ensures accurate forecasting reporting and management of sales pipelines and performance metrics.
- Partners with the events and operations teams to ensure seamless execution of contracted business.
- Upholds brand standards and maintains a high level of professionalism in all client interactions and negotiations.
- Performs additional duties responsibilities or projects as assigned to ensure exceptional guest service and efficient operation of the hotel.
- Work with the Area Reservations team and Group Rooms Coordinator to ensure rates packages offers are being effective and group blocks are appropriately managed.
- Regular visits to both properties to support site visits owner meetings property team members activations and local community engagement
Qualifications :
- Bachelors degree in Hospitality Management Business Administration Marketing or a related field; or equivalent professional experience.
- Minimum of 57 years of progressive sales experience including at least 3 years in a leadership role within a hotel or resort environment.
- Proven record of achieving revenue targets and driving growth across multiple market segments.
- Strong leadership communication and relationship-building skills with the ability to guide and motivate a sales team.
- Proficiency in CRM systems sales reporting tools and Microsoft Office Suite with strong analytical and strategic planning abilities.
- Prior experience selling multiple properties or brands preferred.
- Knowledge of Opera HMS Microsoft Office Google platform and Delphi system software preferred.
Additional Information :
Auberge Collection is a portfolio of extraordinary hotels resorts residences and private clubs. While each property is unique all share a crafted approach to luxury and bring the soul of the locale to life through captivating design exceptional cuisine innovative wellbeing and gracious yet unobtrusive service. With 30 one-of-a-kind hotels resorts and residences Auberge invites guests to create unforgettable stories in some of the worlds most desirable destinations.
For more information:
Connect with Auberge Collection on Instagram TikTok Facebook and LinkedIn @Auberge and #AlwaysAuberge
Primland Ltd is an Equal Opportunity Employer M/F/D/V. Primland Ltd provides equal employment opportunities (EEO) to all team members and applicants for employment without regard to race color religion sex national origin age disability or addition to federal law requirements Primland Ltd complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Crisis Management
- Marketing
- Public Relations
- Fundraising
- Media Relations
- Constant Contact
- Strategic Planning
- Social Media Management
- Team Management
- Public Speaking
- Wordpress
- Writing Skills
About Company
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