Chief Marketing Officer

Key Responsibilities

• Develop and implement a comprehensive marketing strategy aligned with the organizations overall business goals and growth objectives.
• Lead market positioning efforts to strengthen brand equity and enhance customer acquisition retention and loyalty.
• Serve as a key member of the Executive Leadership Team contributing to overall strategic planning and decision-making.
• Oversee the development and consistent implementation of the organizations brand identity ensuring alignment across all channels and subsidiaries.
• Direct corporate communications public relations and media engagement to enhance the companys image and visibility.
• Develop integrated marketing campaigns that build awareness and generate demand for the companys products and services.
• Drive data-driven digital marketing strategies including SEO SEM email social media content and influencer marketing.
• Oversee digital transformation and marketing technology initiatives to improve campaign effectiveness and customer engagement.
• Utilize analytics and consumer insights to optimize marketing performance and ROI.
• Partner with Product Sales and Business Development teams to design go-to-market strategies for new and existing offerings.
• Translate customer and market insights into actionable strategies that inform product development and innovation.
• Establish customer feedback loops and performance dashboards to track satisfaction and market trends.
• Manage the marketing budget and allocate resources effectively to maximize business impact.
• Lead mentor and develop the marketing team to build capabilities in branding communication design and digital marketing.
• Build strong cross-functional relationships with Sales Product and Operations teams to ensure cohesive execution.

Key Outcomes
1. Develop and Deliver approved brand architecture within first 3 months that
includes a. Brand Book; b. Standard Brand collaterals; c. Standard co-branding
and sponsor activities; d. Year-long brand activity time-plan; e. Brand
landmarks; f. Brand idents: color scheme signature sound brand central story
2. Build demonstrably higher social currency within first 6 months comprising: a.
Extensive internally & user-generated social media content for extensive digital
footprint for ISN; b. Design and deployment of brand new social media pages
with personality & character on FB IG LinkedIn and Youtube; c. Approved
influencer campaigns; d. Variety of content types including videos photos skits
audios and #tags; e. Industry leadership in both core business AI transition and
AI as a brand communication tool
3. Design and Deploy Campaign Outlook within first 9 months that includes: a.
Library of ISN creative materials across traditional & digital / online outlets; b. A
network of professionals influencers and media assets for ISN; c. ISN
professional & influencer mascots for industry advocacy; d. Targeted
merchandising; e. Social media series with seasons; f. Memorable
communication campaigns
4. Build Approved Media Properties/Activations within first 12 months
5. Develop and deliver approved marketing strategy to support ISNs Vision 2030
goals
6. Lead generation: Grow Marketing Qualified Leads (MQLs) to a minimum of 200
per month
7. Increase WIN ratio to minimum of 30% (number of MQLs that translate into
sales)
8. Develop and implement marketing strategies that drive 53% YoY growth in
revenue
9. Submit monthly marketing insights report per approved template

10. Set up and develop effective Direct Sales Agents (DSA) program at ISN within first six months.

Core Competencies and Traits Competency

• Strategic Thinking & Business Acumen: Ability to translate business objectives into marketing strategies that drive revenue market share and profitability.
• Brand Management: Expertise in building and sustaining strong differentiated brands that resonate with target audiences.
• Digital Marketing & Analytics: Proficiency in digital channels marketing automation data analytics and ROI measurement.
• Leadership & Team Development: Strong ability to inspire coach and manage teams to deliver excellence across diverse marketing functions.
• Market Intelligence: Skilled in gathering and interpreting market trends customer insights and competitive data for informed decision-making.
• Communication & Storytelling: Exceptional verbal written and visual communication skills to articulate brand vision and engage stakeholders.
• Customer-Centric Orientation: Deep understanding of customer journeys and behavior translating insights into engaging experiences.
• Project & Budget Management: Demonstrated experience managing complex campaigns and marketing budgets efficiently.

• HND or Bachelors degree in Marketing Business Administration Communications or related field.
• Masters degree in Business Administration (MBA) or Marketing preferred.
• Professional certifications (e.g. CIM AMA Digital Marketing or Branding) are an added advantage
• Minimum of 1015 years of progressive experience in marketing with at least 5 years in a senior leadership role.
• Proven experience leading multi-channel marketing strategies across digital traditional and brand domains.
• Strong track record in developing and executing growth strategies that deliver measurable business results.
• Experience in B2B and B2C environments preferably within medical devices healthcare life sciences or technology industries.
• Demonstrated ability to manage large budgets lead cross-functional teams and influence executive decision-making.
• Expertise in digital marketing tools marketing analytics and CRM platforms.
• Strong knowledge of brand management customer experience design and storytelling.
• Proficiency in data analysis marketing automation and performance tracking tools (Google Analytics HubSpot Salesforce etc.).