Martech Specialist
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Job Location:
New York City, NY - USA
Monthly Salary:
Not Disclosed
Posted on:
6 hours ago
Vacancies:
1 Vacancy
Job Summary
Job Title: Martech Specialist- Google Analytics
Job Location: NYC
Job Type: Contract
Job Description:
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Good experience in Google Analytics
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Google Tag Manager tagging Braze campaign management mParticle CDP and Snowflake DW as the different tools in Martech suite of products
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Candidate should have at least hands on expertise on GA GTM and Braze
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Experience in retail B2C industry digital applications
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Experience in transactional applications vs content applications
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Experience managing martech across omni channel applications like website mobile apps ipad is a must
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Excellent communication and prior experience working directly with business stakeholders on design development rollout and review responses
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Presence in NY office 2 3 days office and work experience with offshore teams
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Responsible for identifying the best marketing automation software and other technology solutions implementing them into the clients existing technology stack and ensuring all marketing strategies align with clients objectives
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To have strong problem solving skills and candidate must be able to interpret metrics such as conversion rates cost per lead and click through rates to gain insights for future improvement
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To play a crucial role in optimizing marketing campaigns customer engagement and overall business performance through data analysis and leveraging various marketing technology tools
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Work closely with the marketing team digital marketing data Developers to identify opportunities measure performance and recommend strategies for improving marketing efforts
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The role involves data analysis reporting and the effective utilization of marketing technology tools Braze mParticle Branch Snowflake Google Analytics Firebase Google Tag Management
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Collect monitor and analyze data using KPIs such as click through rate conversion rate or cost per lead Braze
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Suggest ways to increase customer acquisition demand generation and revenue
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Expertise Intermediate level in using new technology solutions such as project management software digital advertising platforms and database management and analytics
Mandatory Skills:
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HTML/HTML5 JavaScriptGoogle Analytics
Key Skills
- Sales Experience
- Crane
- Customer Service
- Communication skills
- Heavy Equipment Operation
- Microsoft Word
- Case Management
- OSHA
- Team Management
- Catheterization
- Microsoft Outlook Calendar
- EHS
