Content Marketing Manager

Who We Are:

Machinify is a leading healthcare intelligence company with expertise across the payment continuum delivering unmatched value transparency and efficiency to health plan clients across the country. Deployed by over 60 health plans including many of the top 20 and representing more than 160 million lives Machinify brings together a fully configurable and content-rich AI-powered platform along with best-in-class expertise. Were constantly reimagining whats possible in our industry creating disruptively simple powerfully clear ways to maximize financial outcomes and drive down healthcare costs.

Location: This role is fully remote.

About the Opportunity:

At Machinify were constantly reimagining whats possible in our industrycreating disruptively simple powerfully clear ways to maximize our clients financial outcomes today and drive down healthcare costs tomorrow. As part of the Marketing team you will execute the companys content strategy to drive brand awareness and generate leads. Key responsibilities include managing editorial calendars and ensuring content is optimized for SEO and various platforms. They also analyze performance metrics manage content budgets and align all content with overall business goals.

What youll do:

• Create high-quality content across various formats such as blogs articles social media posts and email campaigns.
• Support an editorial calendar to ensure timely and consistent publication of content.
• Conduct SEO research and use findings to optimize content for maximum visibility. Track and analyze content performance metrics to inform future strategy.
• Collaborate with writers editors and designers and collaborate with other departments (like sales and product marketing) to ensure content meets the needs of stakeholders and the audience.
• Ensure all content adheres to brand guidelines and voice.
• Set realistic goals and develop a reporting plan for key performance metrics (e.g. engagement reach sentiment etc.) to continuously improve and optimize content strategy.
• Prepare content marketing reports that demonstrate how we are performing against our goals.
• Manage and deliver our externally facing newsletter adjusting its content to reflect industry trends and performance.
• Stayup to datewith industry trends and best practices to continually evolve and innovate the companys content tactics/formats.
• Ensure all content adheres to legal and regulatory requirements.

What experience you bring (Role Requirements)

• A Bachelors degree in marketing journalism English or a related field.
• Several years of experience in content creation digital marketing or a similar role with a proven track record of managing successful campaigns.
• Proficiency with content management systems (like WordPress) SEO tools and social media platforms.
• Ability to blend creative storytelling with data-driven decision-making to develop and optimize strategies.
• Excellent writing communication and project management skills.

What Success Looks Like

After 3 months

• You will have a strong understanding of the role.
• You begin building relationships and collaborating with peers.
• You develop effective time and priorities management.
• You receive initial feedback about your performance and are using it to improve.
• Youve gained confidence in your abilities and are starting to feel more comfortable in your role.

After 1 year

• You have mastered the tasks and responsibilities of the position executing them with confidence and efficiency.
• You have established a strong network of internal relationships and are recognized as a key collaborator.
• Youve been entrusted with greater responsibility indicating the companys confidence in your abilities.
• You see opportunities for career progression and personal development.

Pay range:100000 - $120000

This is an exempt position. The salary range is for Base will be determined based on several factors including but not limited to skill set years of experience and the employees geographic location.

Whats in it for you

• PTO Paid Holidays and Volunteer Days
• Eligibility for health vision and dental coverage 401(k) plan participation with company match and flexible spending accounts
• Tuition Reimbursement
• Eligibility for company-paid benefits including life insurance short-term disability and parental leave.
• Remote and hybrid work options

What values well share with you

• Ask why
• Think big
• Be humble
• Optimize for customer impact
• Deliver results

Whats in it for you

• PTO Paid Holidays and Volunteer Days
• Eligibility for health vision and dental coverage 401(k) plan participation with company match and flexible spending accounts
• Tuition Reimbursement
• Eligibility for company-paid benefits including life insurance short-term disability and parental leave.
• Remote and hybrid work options
  

What values well share with you

• Ask why
• Think big
• Be humble
• Optimize for customer impact
• Deliver results

At Machinify were reimagining a simpler way forward. This begins with our employees. We are innovators who value integrity teamwork accuracy and flexibility. We do the right thing and we listen to the needs of our clients and their members. As tenured experts with unmatched experience we champion diverse perspectives that help us to better understand and serve our clients.

Our values come to life through our culture. We embrace flexible working arrangements that allow our employees to bring innovation to life in the way that best suits their productivity. We work cross-functionally abandoning silos to bring innovative and accurate solutions to market. We invest in each other through ongoing education and team celebrations and we give back to our communities through dedicating days for volunteering. Together Machinify is making healthcare work better for everyone and were passionate about a future with better outcomes for all.

We are committed to equal employment opportunity regardless of race color ancestry religion sex national origin sexual orientation age citizenship marital status disability gender gender identity or expression or veteran status. We are proud to be an equal opportunity workplace. Machinify is an employment at will employer. We participate in E-Verify as required by applicable accordance with applicable state laws we do not inquire about salary history during the recruitment process. If you require a reasonable accommodation to complete any part of the application or recruitment process please contact our People Operations team at. See our Candidate Privacy Notice at: Experience:

Manager