Head of Lifecycle Marketing, Shopbop
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Job Location:
New York City, NY - USA
Yearly Salary:
$ 106400 - 185000
Posted on:
4 days ago
Vacancies:
1 Vacancy
Department:
Job Summary
is looking for a strategic Head of Lifecycle Marketing to lead and evolve our global Email and Push notification programs while driving growth for our mobile App. This role is critical to driving revenue growth and customer engagement through a best-in-class customer marketing experience.
The Head of Lifecycle Marketing will own the strategic vision for Shopbops lifecycle marketing initiatives leading a team that includes established marketers. They will partner with CRM to architect customer journey strategies and oversee the evolution of our personalization and automation capabilities. As the business owner of Shopbops App they will drive the mobile growth strategy while partnering with cross-functional teams to drive increased downloads and engagement. The Head of Lifecycle Marketing will own reporting and goal-setting for the Email Push and App channels and advocate for innovations that drive long-term growth. The right candidate will be analytical customer-focused thrive in a fast-paced environment with many competing priorities and partner across teams effectively. They will bring strategic vision analytical depth and cross-functional leadership skills to transform our customer engagement. This role sits within the Marketing organization reporting to the Head of Digital Commerce & Content
Key job responsibilities
Define comprehensive strategic vision for Email Push notifications and App channels aligned with Shopbops business goals and growth targets.
Guide the evolution of our lifecycle marketing program across all stages of the journey (acquisition retention lapsed etc.) informed by customer insights strategic testing and optimization
Lead strategic planning forecasting and goal-setting across channels providing executive-level insights and recommendations.
Architect next-generation personalization and automation strategies to enhance customer lifetime value
Develop segmentation to improve targeting and relevancy of campaigns
Drive innovation in our mobile app strategy leading cross-functional initiatives to accelerate growth
Lead the implementation and optimization of new customer touch points and payment solutions to reduce friction in the customer journey
Champion technology investments and platform enhancements to enable advanced capabilities
Collaborate on the evolution of customer loyalty initiatives improving program value and driving engagement across customer segments
Design framework for testing measuring and optimizing channel performance and customer engagement
Develop strategic partnerships across CRM Product Tech and Creative to drive transformation initiatives
Maintain a high bar for marketing creative and copy across all messaging touch points
Own the marketing budget for Email & Push channels including 3rd party vendor relationships and contracts
Stay abreast of industry trends in email/push marketing CRM and marketing automation
Mentor and develop team members while fostering a culture of innovation and customer obsession
- 7 years of professional non-internship marketing experience
- 5 years of developing and managing acquisition marketing or channel programs experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Experience building executing and scaling cross-functional marketing programs
- Experience developing and executing campaigns across a multitude of timezones and languages
- Strong technical understanding and fundamental knowledge of email tools and systems (Salesforce preferred)
- Proficiency with HTML and email coding
- Experience devising marketing campaigns to support mobile App
- Experience using analytics platforms and advanced Microsoft Excel and Office skills
- Strong analytical and problem-solving skills
- Highly organized excellent attention to detail while seeing the big picture
- Excellent communication (written and verbal) and interpersonal skills
- Experience managing 3rd party vendor relationships
- Comfortable leading presentations and communicating with senior leadership
- 2 years of managerial experience
- Bachelors degree in a related field
- Experience working in an online fashion setting
- Strong interest in and familiarity with fashion
- Experience with SMS marketing
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $106400/year in our lowest geographic market up to $185000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity sign-on payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
The Head of Lifecycle Marketing will own the strategic vision for Shopbops lifecycle marketing initiatives leading a team that includes established marketers. They will partner with CRM to architect customer journey strategies and oversee the evolution of our personalization and automation capabilities. As the business owner of Shopbops App they will drive the mobile growth strategy while partnering with cross-functional teams to drive increased downloads and engagement. The Head of Lifecycle Marketing will own reporting and goal-setting for the Email Push and App channels and advocate for innovations that drive long-term growth. The right candidate will be analytical customer-focused thrive in a fast-paced environment with many competing priorities and partner across teams effectively. They will bring strategic vision analytical depth and cross-functional leadership skills to transform our customer engagement. This role sits within the Marketing organization reporting to the Head of Digital Commerce & Content
Key job responsibilities
Define comprehensive strategic vision for Email Push notifications and App channels aligned with Shopbops business goals and growth targets.
Guide the evolution of our lifecycle marketing program across all stages of the journey (acquisition retention lapsed etc.) informed by customer insights strategic testing and optimization
Lead strategic planning forecasting and goal-setting across channels providing executive-level insights and recommendations.
Architect next-generation personalization and automation strategies to enhance customer lifetime value
Develop segmentation to improve targeting and relevancy of campaigns
Drive innovation in our mobile app strategy leading cross-functional initiatives to accelerate growth
Lead the implementation and optimization of new customer touch points and payment solutions to reduce friction in the customer journey
Champion technology investments and platform enhancements to enable advanced capabilities
Collaborate on the evolution of customer loyalty initiatives improving program value and driving engagement across customer segments
Design framework for testing measuring and optimizing channel performance and customer engagement
Develop strategic partnerships across CRM Product Tech and Creative to drive transformation initiatives
Maintain a high bar for marketing creative and copy across all messaging touch points
Own the marketing budget for Email & Push channels including 3rd party vendor relationships and contracts
Stay abreast of industry trends in email/push marketing CRM and marketing automation
Mentor and develop team members while fostering a culture of innovation and customer obsession
- 7 years of professional non-internship marketing experience
- 5 years of developing and managing acquisition marketing or channel programs experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Experience building executing and scaling cross-functional marketing programs
- Experience developing and executing campaigns across a multitude of timezones and languages
- Strong technical understanding and fundamental knowledge of email tools and systems (Salesforce preferred)
- Proficiency with HTML and email coding
- Experience devising marketing campaigns to support mobile App
- Experience using analytics platforms and advanced Microsoft Excel and Office skills
- Strong analytical and problem-solving skills
- Highly organized excellent attention to detail while seeing the big picture
- Excellent communication (written and verbal) and interpersonal skills
- Experience managing 3rd party vendor relationships
- Comfortable leading presentations and communicating with senior leadership
- 2 years of managerial experience
- Bachelors degree in a related field
- Experience working in an online fashion setting
- Strong interest in and familiarity with fashion
- Experience with SMS marketing
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $106400/year in our lowest geographic market up to $185000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity sign-on payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
Required Experience:
Director
Key Skills
- Digital Marketing
- Performance Marketing
- B2B Sales
- Marketing
- SAAS
- Growing Experience
- Customer Acquisition
- Multichannel Marketing
- Affiliate Marketing
- Team Management
- Public Speaking
- Lead Generation
About Company
Free shipping on millions of items. Get the best of Shopping and Entertainment with Prime. Enjoy low prices and great deals on the largest selection of everyday essentials and other products, including fashion, home, beauty, electronics, Alexa Devices, sporting goods, toys, automotive ... View more
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