Revenue Marketing Manager

The Revenue Marketing Manager generates qualified pipeline at a healthy cost by turning our Ideal Client Profile and offers into repeatable verticalized demand programs; owns the quarterly marketing plan and budget; runs the channel mix (SEO/SEM LinkedIn webinars/events); enforces tracking standards; and equips Sales with proof and messaging that convertwhile partnering cross functionally to hit MQLSQL quality opportunity creation and Cost of Acquisition goals.

What Youll Do

Team Collaboration

• Lead day to day program cadence (weekly check-ins 714day lookahead) set clear channel goals/KPIs and coach contributors (Content Marketing Manager Business Development agencies) on offers audiences and messaging.

• Provide feedback loops on lead quality with Business Development; facilitate enablement sessions and maintain a living approved claims library.

• Uphold standards for briefs creative reviews landing page QA and on time asset delivery.

Operational Oversight

• Own the quarterly campaign plan and budget: set channel mix/targets launch and optimize SEO/SEM & LinkedIn and run the webinar/field event calendar; reallocate spend to top performing sources.

• Enforce measurement hygiene (UTMs campaign taxonomy How did you hear about us); partner with RevOps on dashboards and data QA.

• Manage funnel health and SLAs: monitor MQLSQL SQLOpp OppWin; drive speed tol ead cadence adherence and meeting set/show rates.

• Deliver the outcomes: MQL volume/quality by channel SQL accept rate 35% marketing sourced pipeline to plan webinar/event conversion and attribution completeness across active campaigns.

Strategic Client Support

• Equip Sales with persona talk tracks competitive notes proposal inserts calculators and case proofs; join key discovery or late stage calls when needed.

• Align Mainstays offerings to each prospects needs explicitly mapping value to vertical specific outcomes.

• Translate win/loss and discovery insights into message tests content priorities and next quarter program adjustments.

Cross Functional Coordination

• Work with Director of Revenue Operations on governance goals and approvals; with on asset production and nurtures; with Rev Ops on ops logistics UTMs lists and dashboards; with Business Development on follow up plays; and with Client Services on references/QBR proof.

• Coordinate partners for comarketing (webinars field events referral motions) and ensure partner sourced opportunities are tagged and reported.

Your Background

• 47 years in B2B demand generation (MSP cybersecurity SaaS or IT services preferred) with a record of hitting MQLSQL quality targets and improving CAC/payback via testing.

• Hands on with HubSpot Marketing Hub/CRM GA4/Search Console LinkedIn Ads Google Ads and webinar platforms (Zoom/GoTo).

• Comfortable with UTMs/campaign taxonomy assisted pipeline reporting and basic Looker/Excel; bonus for vertical marketing (Healthcare/Manufacturing/Legal) SEO basics Content Marketing Manager/HIPAA claims governance and shortform video/case workflows.

Skills for Success

• Clear concise communicator who can write strong briefs and align Sales on messaging and proof.

• Data driven optimizer with test and learn rigor across channels audiences and landing pages.

• Systems thinker who enforces process (brief measurement checklist creative/automation) and drives cross functional alignment.

• High EQ resilient under pressure and able to manage ambiguity while shipping programs consistently.

Physical Requirements

• Prolonged periods working at a computer.

• Occasional lifting up to 15 lbs.

• Hybrid/remote role with periodic travel for New England events field programs partner sessions or team offsites.

This description cannot encompass all tasks and may change at any time. Other duties as assigned may be required to achieve Mainstays vision mission and core values.

About Mainstay

Mainstay Technologies- IT you trust from a team you enjoy. Mainstay Technologies provides a full IT and Information Security department to small and medium size businesses in the northern New England area. As a company in the Best Companies to Work For Hall of Fame we believe in using the power of technology and of business to help people flourish. This translates to a culture of caring high-ownership teammates who work hard enjoy each other immensely and turn off the work at the end of the workday to focus on what matters more than work.

It is our commitment to people that makes us who we are. We love what we do and we love who we do it with. We are driven by our mission: to give more than we get. People are always the ends never the addition to being a Best Company to Work For we have also been recognized for Coolest Companies for Young Professionals Best of Business for Managed IT Services and theTorch Award for Marketplace Ethics. We have made theInc.Listfor fastest growing small businesses 5 times.

Benefits

This is a full time salaried position with a full benefits package including:

• A flexible and fun work environment with events lunch learns ping pong snacks games and books
• 3 weeks of PTO (4 weeks after 2 years) per year
• A 2-week sabbatical at 5 years and a 5-week sabbatical at 10 years
• Health Dental and Vision Insurance
• Disability Insurance
• Group and Supplemental Life Insurance
• Paid Family Leave
• 401(k) with 3% match
• Team Profit Sharing
• Training program (including paid certifications tuition reimbursement and bonuses on achieving certs)
• Paid Volunteer Time Off

Application

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