Sr. New Retail Category Manager

Welcome to Haleon. Were a purpose-driven world-class consumer company putting everyday health in the hands of just three years since our launch weve grown evolved and are now entering an exciting new chapter one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands including Sensodyne Panadol Advil Voltaren Theraflu Otrivin and Centrum lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now its time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose to deliver better everyday health with humanity at the heart of everything we do. It unites us inspires us and challenges us to be better every day driven by our agile performance-focused culture.

职位目标

基于新零售市场趋势平台动态以及所负责品类的消费者需求变化结合公司业务目标制定所负责品类在O2O渠道的全域生意策略及运营方案并追踪执行持续迭代

主要工作职责:

制定所负责品类在O2O渠道的增长策略 制定预算对应的投放及运营细则并追踪管理 围绕消费者洞察场景探索医学背书进行内容创意与制作并最终积累人群资产及数据银行 与平台建立共赢的伙伴关系并助力平台品类渗透品类管理 基于三方联动协助客户发展团队及线下谈判团队收获全渠道良性增长 搭建有竞争力的专业化复合型团队以组为单位具备多职能能力包括但不限于数据管理市场洞察消费者研究销售谈判内容制作及投放迭代等职责带领团队帮助所管理的品牌成为即时零售行业内最有竞争力的头部品牌市场份额持续提升

责任范围

• 人员管理无

• 预算控制: 无

• 工作领域零售渠道

• 该职位的决策范围和影响程度

任职条件:

• 文化程度(学历/专业)

本科或以上学历

• 任职经验

八年以上的医药零售或医药新零售数字化营销领域经验医药即时零售工作经验优先

• 专业知识/技能

了解医药即时零售数字化营销的营销模式

• 计算机及外语水平

熟练使用OFFICE操作系统特别是PPT制作及汇报

可进行英文的听说读写

• 能力要求

复杂性:

• 工作中的不定因素

• 工作中需要复杂分析的情况

• 沟通复杂性

赫力昂销售团队和/或职能的员工负有根据公司安排推广和销售所属辖区或渠道内营养健康非处方药口腔健康以及公司未来拓宽和/或指定的产品品类条线赫力昂含劳动关系雇主及其关联公司所有产品的义务与职责

Job Posting End Date

Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture where different backgrounds and views are valued and respected all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. Its important to us that Haleon is a place where all our employees feel they truly belong.

During the application process we may ask you to share some personal information which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development refinement and execution of our inclusion and belonging programmes that are open to all Haleon employees.

The personal information you provide will be kept confidential used only for legitimate business purposes and will never be used in making any employment decisions including hiring decisions.

Adjustment or Accommodations Request

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process please let your recruiter know by providing them with a description of specific adjustments you are requesting. Well provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.

Note to candidates

The Haleon recruitment team will contact you using a Haleon email account (@). If you are not sure whether the email you received is from Haleon please get in touch.