Team Lead, AAdvantage Business Strategy and Design

Intro

Are you ready to explore a world of possibilities both at work and during your time off Join our American Airlines family and youll travel the world grow your expertise and become the best version of you. As you embark on a new journey youll tackle challenges with flexibility and grace learning new skills and advancing your career while having the time of your life. Feel free to enrich both your personal and work life and hop on board!

Why youll love this job

The Team Lead AAdvantage Business Strategy and Design is part of the Commercial Division. This role will focus on customer segmentation value proposition definition competitive analysis and customer feedback programs to ensure continuous improvement and closed-loop learning.

What youll do

As noted above this list is intended to reflect the current job but there may be additional essential functions (and certainly non-essential job functions) that are not referenced. Management will modify the job or require other tasks be performed whenever itis deemed appropriate to do so observing of course any legal obligations including any collective bargaining obligations.

Develop detailed customer segmentation models to tailor program offerings marketing and engagement strategies for various SMB groups
Define and evolve compelling value propositions for key customer segments informed by customer research business performance and competitive insights
Establish and manage structured customer feedback mechanisms (e.g. surveys interviews advisory councils) and ensure that findings translate into actionable program changes
Conduct ongoing market and competitor research to benchmark the AAdvantage Business Program identify white space and inform roadmap decisions
Design and implement a closed-loop feedback framework to ensure strategic and operational decisions are grounded in customer insights and measurable impact
Work closely with Marketing Sales Product and Delivery teams to ensure alignment of strategic direction and successful implementation of new initiatives

All youll need for success

Minimum Qualifications- Education & Prior Job Experience

Bachelors degree in Business Administration Marketing or a related field
4 years of experience in business strategy marketing or a related field
Experience with customer segmentation value proposition definition and competitive analysis
Experience with customer feedback programs and closed-loop learning

Preferred Qualifications- Education & Prior Job Experience

Masters degree in Business Administration Marketing or a related field
6 years of experience in business strategy marketing or a related field
Experience with loyalty programs and customer loyalty strategies
Experience with data analysis and metrics-driven decision making

Skills Licenses & Certifications

Strong analytical and problem-solving skills
Excellent communication and collaboration skills
Strong leadership and management skills
Ability to think strategically and make data-driven decisions
Strong project management skills
Experience with data analysis tools and software such as Excel SQL and Tableau
Experience with design thinking and human-centered design principles

What youll get

Feel free to take advantage of all that American Airlines has to offer:

• Travel Perks: Ready to explore the world You your family and your friends can reach 365 destinations on more than 6800 daily flights across our global network.
• Health Benefits: On day one youll have access to your health dental prescription and vision benefits to help you stay well. And thats just the start we also offer virtual doctor visits flexible spending accounts and more.
• Wellness Programs: We want you to be the best version of yourself thats why our wellness programs provide you with all the right tools resources and support you need.
• 401(k) Program: Available upon hire and depending on the workgroup employer contributions to your 401(k) program are available after one year.
• Additional Benefits: Other great benefits include our Employee Assistance Program pet insurance and discounts on hotels cars cruises and more

Feel free to be yourself at American

From the team members we hire to the customers we serve inclusion and diversity are the foundation of the dynamic workforce at American Airlines. Our 20 Employee Business Resource Groups are focused on connecting our team members to our customers suppliers communities and shareholders helping team members reach their full potential and creating an inclusive work environment to meet and exceed the needs of our diverse world.

Are you ready to feel a tremendous sense of pride and satisfaction as you do your part to keep the largest airline in the world running smoothly as we care for people on lifes journey Feel free to be yourself at American.