Sr. Lead Product Management

Job Purpose

Product Manager (PM) is responsible for implementing solutions in the form of products and product features to address customer needs and pain points. The PM is responsible for creating user stories for describing solutions for executing User Acceptance testing and also oversees the planning development and implementation of the product.

Job Context & Major Challenges

UltraTech Cement is the largest Cement manufacturer in the country with pan India presence and individual market leadership as well. The brand represents expert offerings in its products. The product offerings of UltraTech include grey cement sub-brands under the umbrella brand name building products ready mix concrete and construction based retail stores under the brand name UltraTech Building Solutions. So far the offerings of UltraTech Cement have been cement or construction based.

The next step in the strategic journey for UltraTech is to upgrade from a material provider to a solutions provider and become future-ready in terms of going digital and achieving scale via continuous line with this direction UltraTech Cement is set to launch multiple digital offerings for meeting the following objectives
1)Acquire Home Builders as soon as they start thinking about building a home to maximize Customer Lifetime Value by providing them with end-to-end solutions throughout their home building journey
2)Create a stronger association with Influencers / service providers by providing them with a compelling value proposition to increase their business
3)Grow UltraTechs brand recall and overall trade volumes with accurate conversion attributions to enable strategic decision making for sustained growth
4)Multiply the impact of Technical Services team by enabling them to operate at scale via various digital initiatives
5)Grow other UltraTech businesses such as UBS BW BPD RMC significantly via business transformation

The major challenges to achieve the above objectives would be -

Internal Challenges:
Cement as an organization has disparate solutions in place across different teams to cater to similar problems and personas so it is very important to rationalize these solutions strategically to achieve scale and homogeneity and create a unified vision and strategy for all the products that address customer unmet needs
and education of employees to accept digital as the way of conducting business

External Challenges:
will be utilising UltraTech resources like employees channel partners and trade partners. These are long standing connections who will need to be converted to the Utec way of reaching an IHB when he/she starts thinking of building a home.
a part of the home building process an IHB seldom considers using an App to start building his/her home. This is traditionally a category that needs physical presence. Hence realigning mindsets and convincing customers to adopt Utec as the solution and service/material provider for their home building process will be a critical business requirement.
providers and material providers in the home building industry today are largely quite unorganized and prefer offline means of servicing their customers. Convincing them to adopt Utec as a platform for service/material fulfilment will be a key challenge.
similar lines dealers and suppliers are also used to offline methods for their B2B ordering / fulfilment such as scribbling orders on a piece of paper or placing an order on a phone call. To upgrade them so that they start conducting business in a digital environment will also be an uphill challenge.
this VUCA (Volatile Uncertain Complex Ambiguous) environment it is important to identify the right strategic partnerships which will complement our existing suite of digital products and create synergy to outplay competition and provide an excellent customer experience.

The Product Management function is inherently designed to tackle these challenges and is primarily responsible for creating the product vision strategy and providing direction for development implementation and adoption of products to maximize customer experience and business growth.

Key Result Areas

Required Experience:

Manager