Marketing Manager for Enrollment

Essential Duties And Responsibilities
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned. 1. Assists Director of Marketing for Enrollment in design and implementation of strategies and tactics to increase awareness and preference for CBU brand among prospective students (both undergraduate and graduate on-campus and Online) as well as campaigns designed to augment the Universitys recruiting and retention efforts. 2. Manages day-to-day relationship between the marketing unit and the traditional undergraduate online undergraduate and graduate admissions leadership. Works with them to identify opportunities for improvement of existing programs as well as explores and evaluates new opportunities for review with supervisor. 3. Manages the fulfillment of annual print and promotional projects by coordinating between vendors and internal stakeholders. 4. Manages budget for print and promotional materials. 5. Provides direction and leadership to marketing specialists and monitors their efforts and contributions. 6. Interfaces with digital media advertising agency. This include coordinating or creating collateral for digital advertisements and landing pages. 7. Responds to requests from academic units who need support in the form of event or program promotion collateral literature and other services/items the marketing unit provides to the University. 8. Collaborates with the marketing units graphic design and web technology teams to complete projects including writing and editing copy building web pages coordinating with vendors and conferring with supervisor. 9. Meets project deadlines set by supervisor. Proactively communicates with supervisor when completion by deadline is in jeopardy. 10. Plans and attends discovery and planning meetings with supervisor clients and other members of the CBU Marketing team. 11. Works on multiple concurrent projects while maintaining high standards of excellence conformity to University standards and positive cooperative attitude. 12. Shares and consistently expresses divisions commitment to express Christs attitude of service excellence humility and dignity in each interaction with University clients and external vendors.