Senior Marketing Specialist
Share
Job Location:
South Plainfield, NJ - USA
Monthly Salary:
$ 86000 - 107000
Posted on:
23 days ago
Vacancies:
1 Vacancy
Job Summary
At Azenta new ideas new technologies and new ways of thinking are driving our future. Our customer focused culture encourages employees to embrace innovation and challenge the status quo with novel thinking and collaborative work relationships.
All we accomplish is grounded in our core values of Customer Focus Achievement Accountability Teamwork Employee Value and Integrity
Job Title
Senior Marketing SpecialistJob Description
Position: Senior Marketing Specialist
Location: New Jersey or Burlington MA
Shift: M-F 9am-5pm
Company Overview
GENEWIZ from Azenta Life Sciences provides a comprehensive suite of high-throughput and precision-based services from research use only to pre-clinical and clinical designed to facilitate advanced research in molecular biology genomics and biotechnology. Key services cover Sanger sequencing next-generation sequencing (NGS) gene synthesis Gene-to-Discovery solutions including antibody production viral packaging and mRNA synthesis and more
What you will do
Strategize execute and optimize integrated marketing campaigns based upon audience needs within specific market segments to gain new customers and build repeat business.
Work closely with product marketing managers to develop marketing plans and with digital team members to execute associated tactics with best practices in mind that enable us to maximize awareness lead generation and ROI.
Recommend and assist with creative development related to campaigns. This includes creating graphics as needed.
Monitor and measure marketing results of tactics that roll up to campaigns. Help to develop reports and presentations that speak to the effectiveness of marketing efforts and effectively communicate results to key stakeholders and executives across the organization.
Utilize marketing technology stack to plan execute and measure results including Smartsheet and Asana for project management HubSpot for email campaigns and analytics for CRM and other systems as required.
Utilize content marketing and digital best practices as you develop copy for marketing assets such as eBooks landing pages and social media posts; collaborate with internal and agency creative partners to maintain brand standards while developing interesting creative assets that drive interest. Leverage project management and established processes to bring these assets to the market on time and on budget.
What youll bring
You really connect with Azentas mission namely empowering scientists and feeling that we are part of the life-saving and world-changing work that they do every day.
Youre a self-proclaimed storyteller and a communicator at heart who is able to connect customers with the solutions that they need to accelerate their science. You have the ability to translate technical bullets and details to a value-driven story that addresses top customer challenges. And you have impeccable writing skills with lots of attention to detail.
You have an experimental mindset you like to test learn and optimize.
You have solid design skills and familiarity with Photoshop Illustrator Canva etc.
You are flexible and while you are a strong independent contributor you also enjoy working closely with team members and are very open to exploring new ideas that come from team brainstorming.
You are process-oriented and have a mindset of continuous improvement sharing ideas and recommendations.
Your experience working in a B2B marketing environment preferably in the field of life sciences for 5 years means that you understand how to take some key learnings and digital expertise from the B2C world that can translate to fun interesting initiatives to generate top-level interest.
You have excellent collaboration skills that lead to maximum results internal and external collaboration across departments with agency partners etc.
You possess excellent time management and prioritization skills to balance a full workload.
Experience working with Inside Sales and Field Sales teams a plus.
Working Conditions/ Schedule
Hybrid schedule: 4 days onsite and 1 day remote.
EOE M/F/Disabled/VET
If any applicant is unable to complete an application or respond to a job opening because of a disability please email at for assistance.
Azenta is an Equal Opportunity Employer. This company considers candidates regardless of race color age religion gender sexual orientation gender identity national origin disability or veteran status.
United States Base Compensation: $86000.00 - $107000.00The posted pay range for this position is an estimate based on current market data and internal pay structure. Final compensation may vary above or below this range depending on factors such as experience education (including licensure and certifications) qualifications performance and geographic location among other relevant business or organizational needs.
Required Experience:
Senior IC
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
About Company
Azenta Life Sciences enterprise-wide sample exploration and management solutions accelerate discovery, development and delivery, with speed and precision.
