Creative Copywriting Lead
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Job Location:
Dallas, IA - USA
Monthly Salary:
Not Disclosed
Posted on:
13 hours ago
Vacancies:
1 Vacancy
Job Summary
We are PMG
Named Ad Age Best Places to Work for 10 years in a row and Fast Company Best Workplaces for Innovators since 2022 PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success PMG leverages business strategy and transformation creative media and insightsas well as its proprietary operating system Allito deliver cutting-edge digital solutions and innovative media strategies.
Our team comprises over 900 employees globally and our work for ambitious brands like Apple Nike Sephora Experian Therabody Best Western Hotels & Resorts Creed Fragrances BNY Intuit CKE Restaurants Travelex and Whole Foods spans 85 countries.
As a Creative Copywriting Lead youll be embedded within a multidisciplinary team that thrives on collaboration and insight-driven creativity. Youll work closely with Creative Directors and Art Directors to shape campaign concepts partnering with Designers and Motion Artists to bring ideas to life with clarity and craft.
Youll collaborate with Strategists and Brand Planners to ensure every message is grounded in audience understanding and cultural relevance while aligning with Media and Paid Social teams to optimize messaging for performance and platform nuance. Youll also work alongside Client Leads and Account teams to present refine and evolve creative in alignment with brand goals and partner with Content and Production teams to ensure scalable consistent storytelling across all deliverables.
What Youll Be Doing
- Lead development of copy for major campaigns brand storytelling initiatives and integrated marketing effortsowning the narrative across digital social video and emerging platforms.
- Shape brand voice across multiple clients ensuring messaging is distinct consistent and connected to audience needs and behaviors.
- Partner with art directors designers strategists and media counterparts to co-create ideas that are insight-driven culturally relevant and creatively exceptional.
- Present work to internal teams and clients with confidence tying ideas back to business goals strategic insights and platform best practices.
- Support content strategy with compelling channel-appropriate copy that moves peoplefrom awareness to action.
- Contribute to creative ideation sessions helping crack briefs with fresh unexpected concepts rooted in brand strategy and consumer insight.
- Use AI content tools and platform automation to refine processes accelerate execution and elevate creative output.
- Provide constructive feedback to junior creatives and peers helping raise the quality of work across the team.
- Stay informed on creative trends emerging formats and audience behaviors helping integrate cultural insight into day-to-day creative development.
- Ensure copy delivers on PMGs creative strategic and operational standardsalways pushing for impact and excellence.
- 57 years of experience in copywriting ideally in an agency or high-growth brand environment
- Portfolio demonstrating conceptual thinking and executional craft across a variety of media
- Experience creating copy for integrated campaigns and performance channels
- Proficiency in writing for digital platforms especially paid social video and web
- Familiarity with AI tools and creative automation platforms a plus
- A dedication to People-Focused leadership fostering collaboration innovation and professional growth by Leading by Example and nurturing strong relationships that empower others to excel.
What We Offer
- Professional Development: Take advantage of our learning and development programs mentorship opportunities and career advancement support.
- Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
- Parental Leave: We provide paid parental leave to support your family during important life events.
- Retirement & Pension Plans: Plan for your future with competitive retirement or pension programs including contribution matching.
- Fertility and Family Support: Access fertility benefits for all team members and their spouses.
- Healthcare: Coverage and support for everyday medical expenses and routine care tailored by geography.
- Pet Insurance: Protect your pets health and your finances.
- Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
- Commuter Benefits: Access support for travel and commuting needs where available.
- Annual Bonus: All employees are eligible for an annual bonus.
- Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.
- AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.
Benefits vary by country location and geography to reflect local laws norms and expectations.
What Sets Us Apart
Being part of PMG means joining a company culture thats unmatched in digital. Were dedicated to working hard to serve our employees and clients delivering value results and innovationwhich often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.
In alignment with our core values to be inclusive and always change for the better PMG is committed to creating a more diverse and inclusive culture and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits employs trains compensates and promotes regardless of race color religion gender gender identity or expression sexual orientation national origin genetics disability age or veteran status.
Key Skills
- Microsoft Office
- Graphics Design
- Copywritter
- Creative concept
- Advertising
- Communication
- Adobe Creative Suite
- Autodesk
- Art Direction
- Flash
- Flex
- HTML
- SEO
- Fine art
- Quarkxpress
About Company
PMG is a leading independent digital advertising agency that uses strategy, media, data, creative, and insights to power digital marketing and advertising experiences for some of the world's most iconic brands. We connect brands with humans through customizable services, all by using ... View more
